Champion surprised New Yorkers with a larger-than-life twist on its signature style: a giant beige hoodie—not fabric, but a hyper-real inflatable—mounted on a truck and cruising through the city. The result: sidewalks turned into impromptu photo ops as people stopped to snap and share.
Why did the inflatable hoodie stop traffic?
Scale and familiarity. By supersizing an everyday icon, Champion created a rolling landmark that everyone instantly recognized—and couldn’t resist photographing.
How was the stunt set up?
The installation is a truck-mounted inflatable crafted to replicate the brand’s emblematic hoodie in beige. Mobility meant the piece could appear across multiple NYC spots in a single day—multiplying impressions without fixed-site constraints.
What role did social media play?
The activation was announced by Champion on its own channels, priming fans to spot it IRL. On the street, the piece did the rest—people posed, posted, and amplified the campaign organically.
What makes this effective OOH?
It’s a perfect blend of street media and experiential: a moving canvas that builds frequency across neighborhoods and turns a product into a public spectacle. The KPI is shareability—novelty + proximity + scale drive talkability and recall.
FAQs about this campaign
What exactly did Champion deploy in NYC?
A giant inflatable replica of its signature beige hoodie mounted on a truck, creating a roaming out-of-home activation.
Was it a real fabric hoodie?
No—it's a large-scale inflatable designed to mimic the look of the garment while enabling mobility and safety in the city.
How did people find out about it?
Champion amplified the stunt via its social media, prompting passersby to take photos and share the moment.
Why is this effective OOH?
It combines novelty, scale, and movement—covering multiple neighborhoods, driving earned media, and boosting brand recall.
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