At last, the ramp at the CAFF building in Porto Alegre is complete 🎉. After weeks of construction, the structure is ready, with only final safety adjustments remaining.
What is the message behind WhatsApp’s Nashville push?
The campaign highlights a simple call: bring your plans to life. Whether it’s a night out or catching up with friends, WhatsApp is the tool to make it happen.
Where can you see the campaign?
High-impact digital out-of-home (DOOH) screens now light up Fifth + Broadway and Nashville Yards, two of the city’s busiest hubs for culture, nightlife, and community.
How does DOOH strengthen WhatsApp’s role?
By placing messages in social, high-traffic spaces, WhatsApp shows it is more than a messaging app—it’s a lifestyle connector. This approach mirrors strategies often used by leading Outdoor advertising companies.
Why does this campaign matter for Nashville?
It reinforces community and cultural presence. Just as people search for advertising companies near me to boost visibility, WhatsApp uses billboards and DOOH to stay top of mind in the heart of the city.
FAQs about this campaign
What is WhatsApp promoting in Nashville?
A DOOH push encouraging people to turn plans into action—now live on digital screens at Fifth + Broadway and Nashville Yards.
Why use DOOH for this message?
DOOH captures high-intent audiences in real time with scale, frequency, and context—perfect for a coordination app like WhatsApp.
Why choose Fifth + Broadway and Nashville Yards?
Both hubs deliver dense foot traffic, entertainment, and dining—ideal for reaching groups organizing meetups and nights out.
What can brands learn from the activation?
Pair a simple action-led message with iconic venues; let OOH and billboards do the heavy lifting for recall and relevance.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
