What comes next is historic: between September 8 and 10, 2025, a multi-time world champion skater will descend the building in the Red Bull Building Drop, turning CAFF into the stage for one of the boldest skateboarding stunts ever seen.
What makes Building Drop at CAFF a landmark?
A custom ramp transforms the CAFF into an urban stage. It’s not just a stunt—it’s a city-scale cultural moment that pushes skate forward.
How was the ramp prepared for the descent?
Weeks of construction produced a purpose-built structure with final safety refinements pending. The ramp aligns geometry, speed, and landing to enable a controlled yet spectacular drop.
Why does this matter to Porto Alegre?
It’s an unprecedented feat that positions the city on the global skate map. The CAFF becomes a cultural icon—blending sport, architecture, and street energy in a single spectacle.
How does a live stunt echo OOH impact?
Like high-impact OOH, city-scale stunts create frequency, visibility, and talkability. The Building Drop drives organic reach beyond billboards by merging place, community, and live storytelling.
FAQs about this campaign
What is Red Bull Building Drop in Porto Alegre?
A large-scale skate descent from the CAFF building using a custom ramp, headlined by a multi-time world champion skater.
When does it take place?
Between September 8 and 10, 2025.
Why is it significant for Porto Alegre?
It’s an unprecedented urban spectacle that turns CAFF into a stage for one of skate’s most daring feats.
How does it relate to OOH/experiential?
It’s a live, place-based activation that drives attention, word-of-mouth, and cultural impact—hallmarks of experiential and OOH.
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