Winning triggers something instant and uncontrollable. For Parq Casino, that moment became the creative core of a new campaign developed by Full Punch—one that trades clichés for real human emotion.
A destination without awareness
Located in Vancouver’s vibrant Stadium District, Parq Casino offers a premium gaming experience—but struggled with awareness among its most valuable players after relocating eight years ago.
Escaping casino advertising clichés
“Most casino advertising looks like fake people, fake winning, and staged fist pumps,” explains Karen Gray, VP of Marketing at Parq Casino. The brief was clear: reflect real players and show excitement in a way that feels authentic and relevant.
Capturing the moment everyone comes for
Full Punch focused on the one experience every visitor hopes for—winning. Extreme closeups capture shock, disbelief, and joy in their rawest form, with iconic slot symbols cleverly censoring moments of euphoric expression.
When motion and sound amplify OOH
Static visuals were extended into motion assets, animated with spinning reels and the unmistakable sound of a big slot payout—immersing viewers in the experience before they even step inside.
Smart media placement, sharper impact
OOH placements along major transit routes used by players traveling to suburban casinos ensure the message reaches the right audience—at the exact moment they’re deciding where to play.
Authenticity as competitive advantage
By leaning into real reactions instead of manufactured excitement, Parq Casino shows how OOH can feel human, immediate, and emotionally true—turning spontaneous joy into a powerful brand signal.
FAQs about this campaign
What is the Parq Casino campaign by Full Punch?
It’s an OOH and motion-led campaign capturing unfiltered moments of joy experienced by real players when they win at Parq Casino.
What problem was Parq Casino trying to solve?
A lack of awareness among core players since relocating, while suburban competitors continued to grow.
How does the creative stand out from typical casino ads?
By avoiding staged stock photography and instead focusing on raw, impulsive human reactions to winning.
How long will the campaign run?
The campaign is currently live and will run through Q1 2026.
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