Icon behavior from @jeremyscott. 🔥❤️🔥🔥 The designer has teamed up once again with @UGG to bring back their cult-classic Flame Boots, reintroduced with a bold new OOH takeover at Hollywood & Hobart in Los Angeles.
Jeremy Scott brings the Fire Boot legacy back to life
Originally launched in 2017, the Flame Boots became one of Jeremy Scott’s most viral fashion moments. Now, the collaboration returns with a refreshed look—still loud, still maximalist, still unmistakably Scott.
The Hollywood & Hobart billboard becomes a fashion spectacle
The new billboard, positioned at one of LA’s most visible intersections, showcases the fiery aesthetic with exaggerated flames and vibrant textures. Tastebuds Creative led the creative execution, while OUTFRONT Media handled the placement.
A comeback powered by nostalgia, culture and bold design
With maximalism back in trend cycles, the reboot of the Flame Boot hits at the perfect moment. The imagery bridges Scott’s playful pop sensibility with UGG’s cozy heritage—turning the collab into a true cultural artifact.
Why OOH remains the best stage for fashion moments
High-impact placements like this one generate instant buzz and social traction. The Hollywood billboard shows how fashion drops, celebrity design and loud visuals live perfectly in OOH, reaching culture on the street and online.
FAQs about this campaign
What is the new UGG x Jeremy Scott campaign?
It’s the re-release of the iconic Flame Boots—first launched in 2017—now celebrated with a bold billboard at Hollywood & Hobart in Los Angeles.
Who created the visuals for the billboard?
The campaign was executed in collaboration with Tastebuds Creative, known for bold cultural-led fashion visuals.
Where can the billboard be seen?
At the intersection of Hollywood Blvd & Hobart Blvd in Los Angeles, a premium high-traffic location.
Why are the Flame Boots iconic?
They represent Jeremy Scott’s signature maximalist, fire-driven design language—part nostalgia, part pop-culture statement.
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