Kipling’s beloved Monkey mascot makes a bold return this Fall, as the brand launches a colorful OOH campaign across Spain and Belgium. The rollout blends fashion, nostalgia, and playful energy—celebrating everything the Monkey represents: fun, color, and effortless style.
Why is the Monkey’s return a big moment?
The Monkey has been central to Kipling’s identity for decades. Its comeback—now larger, brighter, and more expressive—injects fresh energy into the brand. The campaign embraces Kipling’s DNA: bold colors, optimism, and creativity.
How is the campaign activated across Spain & Belgium?
The Fall rollout hits the streets through flyposting takeovers, colorful print executions, and the highlight everyone talks about: a giant inflatable Monkey displayed in key public spaces. The installations create a high-impact, shareable visual presence.
What does this campaign say about Kipling today?
The brand is doubling down on expressing authenticity through color, fun, and motion. By bringing back the Monkey, Kipling taps into nostalgia while introducing its identity to a new generation across Europe.
How does this OOH strategy boost brand recall?
Bright, playful visuals + strategic placement = high memorability. Just like top-tier OOH, the campaign maximizes visibility through scale, repetition, and personality. The giant inflatable Monkey becomes a landmark itself—fueling organic social sharing.
Preguntas frecuentes
What is Kipling’s Fall campaign about?
The campaign brings back Kipling’s iconic Monkey with colorful visuals, flyposting takeovers, and large-scale OOH displays across Spain and Belgium.
Where did the campaign launch?
In key urban areas of Spain and Belgium, including high-traffic zones used for flyposting and branded activations.
What makes the campaign visually unique?
It features vibrant color palettes, playful layouts, and even a giant inflatable Monkey—aligned with the brand’s expressive, fun spirit.
How does this relate to OOH?
Kipling uses OOH formats such as flyposting, street takeovers, and inflatables to generate high recall and brand visibility.
¿Quieres una activación que se recuerde?
Diseñamos planes OOH y DOOH a medida para retail, malls y espacios urbanos de alto tráfico.
