Interactive Pokémon Campaign Redefines Outdoor Advertising Experience

Pokémon Pocket Transforms Outdoor Advertising with Digital Billboards

Pokémon's new campaign in Madrid’s bus shelters uses DOOH (Digital Out of Home) technology, allowing commuters to open virtual packs in real-time on interactive billboards. This innovative approach merges billboard advertising with entertainment, creating engaging experiences for passersby.

Why Digital Billboards Are Perfect for Engagement

By integrating interactive touchscreens, the campaign brings a new level of consumer engagement. With billboard advertising rates increasing, this type of DOOH solution offers a unique way for brands to connect with their audience, driving greater interaction compared to traditional billboards.

The Rise of Interactive Bus Stop Advertising

Bus stop shelter advertising is an effective tool for OOH marketing. Pokémon’s campaign shows how billboard rental and transit advertising in high-traffic areas can create impactful, memorable experiences. The touchscreens in these shelters invite the audience to interact directly with the brand, boosting engagement.

Maximizing ROI with Digital Billboards

Although billboard ad costs can be high, the return on investment (ROI) is clear. DOOH ads like Pokémon’s interactive shelters create lasting brand recall, proving the value of investing in digital out of home platforms.

The Future of OOH Advertising

Interactive billboards and outdoor media are shaping the future of OOH advertising. Pokémon's campaign highlights how billboard prices can offer more than just exposure—they can drive real-time engagement, ensuring greater consumer impact.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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