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Reese's Puffs Takes Over Toronto with Outdoor Ads

Reese's Puffs Partners with Gen Z Artists for a Streetcar Takeover in Toronto

Reese's Puffs has gone above and beyond to connect with Gen Z consumers in a fun and creative way. The latest outdoor advertising campaign takes over Toronto's streetcars, utilizing billboard advertising to capture the attention of the target audience. This campaign leverages OOH advertising, specifically digital out of home (DOOH) ads, creating a lasting impression on those who see it.

Billboard Advertising: A Powerful Medium for Reaching Gen Z

The use of billboard advertising in major cities like Toronto allows brands like Reese's Puffs to make a bold statement. With the cost of billboard advertising steadily increasing, it’s important for brands to know what they're investing in. Billboard prices can vary greatly depending on the location and visibility, but Toronto’s iconic streetcar takeover shows how impactful these out of home ads can be when executed well. The billboard rental prices for such campaigns reflect the influence they have in reaching a wide audience.

When considering billboard ad rates in cities like Toronto, it’s crucial to keep in mind the impact of high-traffic areas such as major highways and transit routes. Billboard advertising cost is also influenced by the duration of the ad campaign and whether digital or traditional billboards are used. For example, DOOH ads can cost more due to their dynamic and engaging nature, but they offer brands the ability to change messaging in real-time, appealing to a younger, tech-savvy generation.

Streetcar and Transit Advertising: Reaching Gen Z Where They Are

Reese's Puffs also incorporates bus stop advertising, bus shelter ads, and transit shelter advertising in their campaign. This is a clever way of using outdoor advertising to target commuters in urban areas, ensuring the brand stays front-of-mind for people on the go. These kinds of out of home media are excellent for reinforcing brand awareness and engaging with potential customers while they're traveling.

By leveraging out of home advertising, brands like Reese’s Puffs make use of billboard advertising rates that allow for creative and impactful campaigns. The transit and bus stop ads featured in this campaign provide additional exposure in high-traffic locations, giving brands a competitive edge in a crowded advertising space.

The Power of Digital Out of Home Ads (DOOH)

One of the standout features of this campaign is its use of digital out of home (DOOH) ads, which is a growing trend in the outdoor advertising industry. DOOH ads are a more flexible and innovative way of connecting with a digital-first audience, and their high impact ensures that messages resonate with younger consumers. This is particularly important when considering how much billboard advertising costs in Toronto's competitive market.

Billboard advertising prices are an investment, but when executed with creativity and targeting the right audience, the return can be significant. Reese’s Puffs demonstrates that investing in outdoor media and leveraging OOH advertising can lead to viral success and a deeper connection with Gen Z consumers.

 

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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