As the week wraps up and another begins, one marketing moment definitely stole the spotlight this weekend: Instamart’s bold experiential OOH stunt featuring a massive, attention-grabbing 3D “nose.”
What made Instamart’s giant nose so effective?
The oversized 3D installation immediately stood out in the urban environment, becoming an instant photo moment and drawing curious passersby who couldn’t ignore it.
Instant traction in under 10 minutes
Within minutes of its unveiling, the activation sparked a wave of shares and reactions on social media. What began as an offline stunt quickly snowballed into a viral moment—proof that clever OOH can thrive far beyond the physical space.
A smart blend of OOH and social ripple effect
The installation demonstrates how playful, unexpected outdoor ads can create real-world buzz that seamlessly transitions into digital engagement. The giant nose wasn’t just a prop— it was a cultural trigger built to spread.
Why this matters for experiential marketing
Instamart’s activation is a reminder that bold physical ideas still have immense power. When crafted intentionally, experiential OOH doesn’t just capture attention—it creates moments that the internet can’t resist amplifying.
FAQs about this campaign
What was Instamart’s OOH stunt?
The brand placed a giant 3D nose as part of an experiential activation designed to grab immediate attention.
Why did it go viral so quickly?
Its unexpected visual impact sparked curiosity, leading people to instantly share it across social platforms.
What was the goal of the activation?
To create an eye-catching moment that drove both offline attention and online engagement.
How does this fit into experiential marketing?
It shows how playful, exaggerated installations can bridge OOH with social media virality in minutes.
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