HI NYC! 👀🚕🎁✨ Locker just dropped one of the boldest holiday OOH campaigns of the season — and it’s everywhere.
The posters deliver a sharp, witty hit:
“Your boyfriend is asking ChatGPT what to buy you for Christmas this year…”
followed by the punchline:
“Looks like you’ll be asking Santa for a new boyfriend.”
Why is Locker calling out ChatGPT gift-buying boyfriends?
Because it’s true — tons of people turn to ChatGPT for holiday gift ideas. Locker taps into that real behavior and flips it into a cultural moment that’s funny, honest, and instantly relatable.
How does the campaign position Locker as the smarter solution?
Locker’s message hits directly at the pain point: guessing gifts never works. Instead of relying on AI or generic ideas, Locker lets users build and share curated wishlists, making gifting accurate, thoughtful, and stress-free.
Why is NYC the perfect place for this holiday takeover?
New York City amplifies everything — energy, humor, movement, culture. Launching these posters across Manhattan and Brooklyn ensures massive visibility and organic social buzz, especially during the busiest shopping season of the year.
How does this OOH act like cultural marketing?
Sharp copy, cultural timing, and a universal holiday tension point equals instant relevance. Like high-impact OOH, the campaign creates frequency, recall, and talkability. Locker didn’t just place ads — it inserted itself into the holiday conversation with humor and accuracy.
FAQs about this campaign
What is Locker’s holiday OOH campaign about?
A series of witty posters across NYC calling out boyfriends who use ChatGPT for Christmas gift ideas, encouraging people to use Locker instead.
Where is the campaign running?
Across high-traffic areas in New York City, including Manhattan and Brooklyn.
Why does Locker mention ChatGPT in the ads?
To tap into a real behavior — people using AI for gifting ideas — and position Locker as the smarter, more personal alternative.
What is Locker?
A wishlist and shopping app that helps users save, organize, and share exactly what they want — making gifting easier for everyone.
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