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Revolutionizing Hospitality Marketing through Outdoor Advertising

Liberty Hospitality Group, one of the leading global hospitality brands, has launched an innovative outdoor advertising campaign in the UK. This marks the first major hotel group campaign of its kind in collaboration with Global, a key player in the OOH advertising sector. The campaign aims to elevate brand awareness and establish Liberty Hotels and Resorts as the top choice for travelers seeking premium accommodation and exceptional hospitality.

By utilizing billboard advertising across prime locations, Liberty is reaching a wide audience and strengthening its international presence. This marks a shift in hospitality marketing toward bold and large-scale strategies.

Strategic Advertising Placement Across the UK

The outdoor advertising campaign will feature billboards and DOOH ads in high-traffic areas of London and Manchester, targeting key demographic groups such as business travelers, families, and leisure tourists. With eye-catching visuals and compelling messaging, these billboards for lease and outdoor media placements are expected to drive significant engagement and visibility.

3D Video Display at Manchester Airport

An exciting feature of the campaign includes a stunning 3D video display at Manchester Airport. This digital experience is designed to capture the attention of thousands of travelers daily, showcasing the luxurious destinations offered by Liberty Hotels. By leveraging digital out of home (DOOH) technology, the brand creates a memorable and immersive experience for passengers at one of the busiest travel hubs in the UK.

2D Video Display on Busy Roads

Additionally, Liberty’s campaign includes 2D video displays placed on major roads in London and Manchester. These high-traffic locations ensure maximum exposure to commuters and city dwellers, making it an effective way to maintain brand recognition and reinforce the message of the campaign.

Liberty Hospitality Group: Pioneering a New Era in OOH Advertising

Liberty’s collaboration with Global exemplifies the power of out-of-home advertising. This out of home marketing strategy not only creates visibility but also directly connects with consumers on a large scale. Through billboard advertising and DOOH ads, Liberty is able to engage with potential customers on their daily routines and inspire them to consider its world-class hospitality services.

The Power of Strategic Partnerships

Liberty’s partnership with WellCrea, a leading digital creative agency, has also played a crucial role in optimizing the campaign's effectiveness. WellCrea specializes in creating data-driven and platform-optimized creative solutions, which ensure that the billboard ad cost and outdoor advertising costs are maximized for engagement and return on investment.

Billboard Advertising Prices and Costs

As Liberty’s campaign continues to grow, it reflects an understanding of the importance of strategic billboard placements. Billboard ad prices and outdoor advertising costs can vary depending on the location and the medium used. However, the high billboard advertising rates in Toronto billboard areas or any major city make it a valuable investment for brands seeking broad visibility. The billboard rental market is growing, with options for billboards for lease and highway billboard advertising, making it easier for companies to engage with their audiences effectively.

The cost of a billboard and billboard advertising rates fluctuate depending on factors such as location, size, and the duration of the campaign. Outdoor advertising companies like Global are instrumental in helping brands like Liberty navigate these costs and find the best value for their advertising needs.

Why Choose OOH Advertising?

Liberty’s campaign proves that out-of-home or OOH advertising is more than just a marketing tool—it’s a means of building lasting brand connections. The high visibility of bus stop advertising, bus ad placements, and transit ads provide an excellent opportunity to connect with commuters and tourists. Whether it’s bus shelter advertising or digital out of home displays, these OOH ads have proven to be an effective means of brand exposure.

In conclusion, Liberty Hospitality Group’s outdoor advertising campaign exemplifies how powerful OOH advertising strategies can be when they are strategically placed and creatively executed. With a focus on innovative technology, prime locations, and meaningful partnerships, Liberty is setting new standards for hospitality marketing.


Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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