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Hornbach’s Bold Outdoor Advertising Campaign in Netherlands

Hornbach recently made an impact with its out-of-home (OOH) advertising campaign in the Netherlands. Using an innovative concept, it placed large 3D hands on strategic street furniture to interact directly with the public. This approach not only highlights the brand but also the power of outdoor advertising to create memorable connections with passersby.

The Power of OOH Advertising

Using ads on street furniture, such as billboards and bus stops, captures attention in spaces where people don't expect to see brand messages. Hornbach demonstrates how OOH advertising campaigns can be impactful and creative, creating a genuine connection and reinforcing the brand’s value.

Out of Home advertising strategies, including billboards on highways and bus stops, not only increase brand visibility but also create an immersive experience for those who interact with these ads. This type of campaign, like Hornbach’s, is becoming increasingly popular among outdoor advertising companies looking to stand out in a competitive environment.

Outdoor Advertising and Costs

When it comes to renting billboard advertising spaces in strategic locations like Toronto or busy bus stops, prices vary depending on location, size, and exposure duration. Billboard prices or billboard rental costs in Toronto, for instance, can fluctuate, with key factors being the location’s demand and pedestrian or vehicle traffic. Billboard advertising rates on highways are generally higher, as they offer continuous visibility for thousands of people daily.

If you're wondering how much does a billboard cost or what the billboard ad price might be, it’s essential to consider both the rental cost and additional expenses, such as production and installation. With options for digital out-of-home (DOOH) or OOH ads, reach and impact can be even greater, allowing brands to creatively adjust their messages in real-time.

Benefits of Outdoor Advertising for Brands

Outdoor advertising in strategic locations like bus stop shelters and highway billboards allows for massive exposure that’s hard to achieve through other media. Additionally, transit ads and bus shelter ads offer more affordable alternatives than billboards in large cities like Toronto, providing a balance between visibility and costs.

With strategies like Hornbach’s, it’s clear that OOH and DOOH ads are powerful tools to emotionally connect with the public and strengthen brand identity.

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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