They’re back… and they wanta Fanta. Fanta’s Halloween push mixes a brilliant Chucky limited-edition can with simple, playful OOH. The combo does what great seasonal work should: it sells fast. In some places, the Chucky can is already sold out—and Halloween isn’t even here yet.
Why the can design works
It’s bold, legible, and unmistakably seasonal. The character lockup turns the package into a mini-billboard at shelf—easy to spot, easy to share, and impossible to ignore.
Simple OOH that sells in milliseconds
Short copy, big assets, zero homework. The line “They wanta Fanta” lands instantly, while the visual does the rest. It’s the opposite of over-clever: you get it at a glance, you remember it, you buy it.
From idea to retail velocity
Limited-edition scarcity + pop-culture IP + easy-to-decode OOH equals fast sell-through. When the story is that tight, shoppers don’t need convincing—they just need availability.
What’s next?
More from this monster campaign is on the way. Expect fresh OOH and social extensions that keep the momentum high while shelves keep turning.
FAQs about this campaign
What’s the core idea of Fanta’s Halloween campaign?
Pair a striking Chucky limited-edition can with simple, playful OOH and tight copy—‘They wanta Fanta’—to drive instant recognition and purchase.
Why is the packaging so effective?
It’s a bold, character-led design that’s easy to spot at shelf, highly shareable on social, and perfectly seasonal without over-explaining.
Is it really selling out before Halloween?
Yes—select Chucky cans have sold out in some markets, showing how limited editions + clear OOH can accelerate demand.
What’s next for the ‘monster’ platform?
Expect additional creative waves across OOH and social—keeping the story fresh while inventory turns at retail.
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