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Eventbrite’s Fresh Look Delivered Through Outdoor Advertising

A Visual Identity Inspired by Live Connections

In an increasingly digital world, Eventbrite has decided to revamp its image to highlight the importance of in-person experiences. Their new rebranding, created by the design studio Buck, aims to capture the excitement of live events with a vibrant, dynamic visual identity.

The Role of Outdoor Advertising in the Rebranding

The Eventbrite rebrand goes beyond the digital space, leveraging outdoor advertising to amplify its message. The use of billboards, DOOH ads, and other out of home advertising formats reinforces the new visual identity of the brand in high-impact urban spaces.

OOH Advertising Strategy for Greater Visibility

To promote its new image, Eventbrite has launched an outdoor advertising campaign in strategic locations such as:

  • Billboards in Toronto and other major cities.

  • Bus stop advertising and transit shelter ads to capture the attention of moving audiences.

  • Digital out of home (DOOH) with interactive screens showcasing their new design in real-time.

Design that Captures the Essence of Live Events

A key pillar of this rebrand is the Founders Grotesk typography from Klim Foundry, a versatile choice that allows Eventbrite to communicate its identity in a flexible, powerful way across all platforms, from social media to billboards for lease and bus shelter advertising.

Additionally, the iconic “Brite Orange” is retained in the color palette, reinforcing the energy and connection the brand seeks to represent. This new approach transforms Eventbrite from just a ticketing platform to a hub for people who share a passion for live events.

Benefits of Using Out of Home Media in Brand Strategy

The use of out of home ads to promote Eventbrite’s rebrand offers several benefits:

  • High visibility: Billboard advertising rates justify their cost by delivering massive impact on the public.

  • Effective targeting: By placing highway billboard advertising and bus stop ads, the brand reaches specific audiences in key locations.

  • Interaction with the environment: The combination of OOH ads and DOOH enables dynamic, eye-catching content.

The Evolution of the Logo and Its Impact on Outdoor Advertising

With its new logo, “The Path,” Eventbrite strengthens its visual identity in an adaptable way. Its three-part design transforms depending on the context, making it ideal for billboard rental, transit advertising, and other out of home marketing formats.

Conclusion: A Commitment to Innovation and Connection

Eventbrite’s rebranding is a clear example of how a brand can reinvent itself and use outdoor advertising to maximize its impact. With a combination of billboard advertising in Toronto, bus shelter ads, and digital out of home, the platform reaffirms its commitment to connecting people through unique and memorable experiences. A rebrand that will undoubtedly leave a lasting mark on the entertainment and advertising industries!

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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