Could this coffeehouse be any more New York? Central Perk Coffeehouse has officially opened its first New York City location—right in the heart of Times Square.
A fictional icon becomes real
For Friends fans, it’s a full-circle moment. The café that defined ’90s TV friendship culture now exists at one of the busiest intersections in the world.
Nostalgia without turning into a museum
Rather than recreating the sitcom set, the space feels like a contemporary café with subtle nods to the show—warm tones, expansive windows, and design details that reward fans without overwhelming non-fans.
A menu built on inside jokes
The Times Square menu leans into playful references. NYC-exclusive drinks like The One with NYC Matcha and the NY Relaxi Taxi Tall Iced Cooler sit alongside fan favorites such as Chandler’s Chocolate Cold Foam Latte and the emphatic Oh. My. Gawd! Cold Brew.
Food takes center stage
Food plays a bigger role than expected. The hero item is The Tribbiani, a serious sandwich created by Tom Colicchio, stacked high with Italian meats, provolone, and giardiniera on semolina bread.
Art, merch, and brand depth
Artwork by pop artist Burton Morris—whose work appeared in Friends—adds authenticity. The space also features Times Square-exclusive merchandise and all six Central Perk Coffee Co. blends available to drink or take home.
A café that actually works
Despite the constant stream of tourists outside, Central Perk functions as a real café. Whether you’re a diehard Friends fan or just need caffeine before navigating Midtown, the experience is unapologetically on-theme—and surprisingly practical.
FAQs about this campaign
Where is the new Central Perk Coffeehouse located?
At 20 Times Square, on the northeast corner of Seventh Avenue and 47th Street in New York City.
Is the café a replica of the Friends set?
No. It uses subtle visual references rather than recreating the TV set, functioning as a real modern café.
Are there exclusive menu items?
Yes. The NYC location features exclusive drinks like The One with NYC Matcha and the NY Relaxi Taxi Tall Iced Cooler.
Does it sell merchandise?
Yes. The location offers Times Square-exclusive merch and Central Perk coffee blends.
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