Bath & Body Works' Bold Digital Billboard Campaign

The Power of Digital Billboards in Outdoor Advertising

Bath & Body Works has taken outdoor advertising to the next level with its DOOH (Digital Out of Home) campaign for its CandleDay sale. This bold and eye-catching billboard campaign has captivated audiences in the heart of New York's Times Square, lighting up the streets with its vibrant digital display. As one of the most recognized brands, Bath & Body Works strategically leveraged outdoor advertising to promote its biggest 3-wick candle sale of the year, showing just how powerful a billboard ad can be in the digital age.

Why Outdoor Advertising Is a Winning Strategy for Brands

Outdoor advertising, including billboard advertising, DOOH, and bus stop ads, continues to be one of the most effective ways to capture the attention of a wide audience. In Bath & Body Works' case, their use of digital billboards in a high-traffic area like Times Square demonstrates the potential of OOH (Out of Home) marketing to engage consumers on a large scale. Whether through highway billboard advertising, bus shelter ads, or transit shelter advertising, outdoor media reaches people at all points in their day, whether commuting or shopping, and ensures maximum visibility for the brand.

The Value of Digital Billboards and Their Impact on Brand Awareness

Digital billboards offer unparalleled flexibility, enabling advertisers to display dynamic, changing content in real-time. This makes them an ideal choice for events like CandleDay, where promotional messages and visuals need to grab attention and create a sense of urgency. Bath & Body Works' use of bright, bold visuals on a Toronto billboard in the heart of Times Square shows that the right billboard ad can increase brand awareness and drive sales—especially during major sales events.

How Much Does a Billboard Cost? Understanding Billboard Advertising Rates

One of the most important factors for any brand considering billboard advertising is the cost. The billboard ad cost can vary greatly depending on the location, size, and type of billboard ad. For instance, billboard prices in prime locations like Times Square or Toronto are typically higher than those in suburban or rural areas. Advertisers must consider not only the billboard advertising rates but also the potential return on investment when choosing a location. Rates can also fluctuate based on the duration of the campaign, the billboard rental period, and the type of display—whether traditional or digital.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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