Quick Answer
McDonald’s introduced its first Happy Meal for adults with a Friends-inspired OOH activation in Latvia, transforming a bus shelter into an immersive Central Perk experience.
What happened
McDonald’s launches its first adult Happy Meal in Latvia with an immersive Friends-inspired OOH bus shelter, recreating Central Perk and Monica’s iconic apartment door.At the end of November, McDonald’s Latvia unveiled its first-ever Happy Meal for adults, developed in collaboration with the cult television series Friends. To bring the launch to life, the brand executed an immersive OOH activation using a bus shelter installation that transports passersby directly into the world of the show.
Turning a bus shelter into Central Perk
Installed on a JCDecaux Latvia bus shelter, the activation recreates two of Friends’ most recognisable visual elements: the iconic orange sofa from Central Perk and Monica’s purple apartment door. Rather than relying on traditional posters, the shelter itself becomes the medium—transforming a routine wait for public transport into a moment of pop-culture immersion.
Why Friends, why now
By tapping into Friends’ enduring cultural relevance, McDonald’s connects nostalgia with novelty. The collaboration speaks directly to millennials and Gen Z audiences who grew up with the show and are now encountering the Happy Meal concept reimagined for adults. By tapping into Friends’ enduring cultural relevance, McDonald’s connects nostalgia with novelty. The collaboration speaks directly to millennials and Gen Z audiences who grew up with the show and are now encountering the Happy Meal concept reimagined for adults.
OOH as experiential storytelling
The activation demonstrates how out-of-home advertising can go beyond visibility to deliver experiential storytelling. The physical recreation of the Friends universe invites interaction, photo-sharing, and prolonged engagement, far exceeding the impact of a standard ad unit.
Why this campaign stands out
The campaign transforms everyday infrastructure into immersive media, leverages pop culture nostalgia with precision, reinvents the Happy Meal concept for adult audiences, and shows how OOH can function as experience rather than just placement. McDonald’s launches its first adult Happy Meal in Latvia with an immersive Friends-inspired OOH bus shelter, recreating Central Perk and Monica’s iconic apartment door.
Summary
To celebrate the launch of its first adult Happy Meal, McDonald’s partnered with the iconic TV series Friends to create an out-of-home activation that turns a bus shelter into a nostalgic, show-inspired environment featuring Central Perk’s orange sofa and Monica’s purple door.
Sources
FAQs
Where did the activation take place?
On a JCDecaux-operated bus shelter in Latvia.
What product was promoted?
McDonald’s first Happy Meal designed specifically for adults.
Which elements from Friends were featured?
Central Perk’s orange sofa and Monica’s purple apartment door.
FAQs about this campaign
Where did the activation take place?
On a JCDecaux-operated bus shelter in Latvia.
What product was promoted?
McDonald’s first Happy Meal designed specifically for adults.
Which elements from Friends were featured?
Central Perk’s orange sofa and Monica’s purple apartment door.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
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