Quick Answer
Netflix launched an immersive digital out-of-home campaign at Amsterdam Central Station to promote the new season of Bridgerton.
Bridgerton takes over one of Europe’s busiest stations
To celebrate the launch of the new season of Bridgerton, Netflix unveiled a large-scale digital out-of-home activation at Amsterdam Central Station—one of the most iconic and heavily trafficked public transport locations in the Netherlands.
Developed in collaboration with Your Point Of Sale, the campaign transforms the station into an immersive Regency-era setting, inviting commuters to step momentarily into the lavish world of Bridgerton as they pass through their daily routines.
A station domination designed for maximum impact
At the centre of the activation are the station’s signature “Cathedrals,” which have been fully wrapped and enhanced with abundant floral compositions and a striking masquerade-style mask. The result is an installation that immediately commands attention and signals a complete visual takeover.
Rising above it all is a custom-designed illuminated 3D Bridgerton logo, mounted 4.5 metres high atop the structure. The elevated placement ensures the campaign quite literally stands above the station environment, reinforcing its dominance within the space.
Turning architecture into storytelling
The transformation continues across the station’s 360-degree pillars, which were reimagined as classical marble columns in 3D. Wrapped, decorated and sculpted to enhance the illusion of historical architecture, these elements strengthen the feeling of stepping into a refined, aristocratic world.
Additional formats—including a fully re-skinned Static Wall and the use of Twins displays—extend the visual language throughout the station, ensuring consistency and immersion from multiple angles and sightlines.
Immersion over interruption
Rather than relying on traditional poster placements, the campaign embraces environmental storytelling. By integrating florals, sculptural elements and lighting directly into the architecture of Amsterdam Central, the activation feels less like advertising and more like a temporary transformation of public space.
Together, the digital and physical DOOH elements create a romantic, theatrical brand experience that transports travelers into a world of elegance, luxury and drama—perfectly aligned with the tone of Bridgerton.
Why it works
This station domination demonstrates the power of immersive OOH when scale, location and creative ambition align. By choosing a landmark transit hub and committing fully to the visual universe of the series, Netflix turns everyday foot traffic into a captive audience—inviting discovery, photography and organic social sharing.
It’s a reminder that when done well, out-of-home doesn’t just communicate a message—it builds a world.
Summary
Through a full station domination featuring florals, 3D installations and architectural transformations, Netflix turned Amsterdam Central into a living extension of the Bridgerton universe—blending spectacle, storytelling and high-traffic OOH.
Sources
FAQs
Where did the Bridgerton OOH campaign take place?
At Amsterdam Central Station in the Netherlands.
Who created the campaign?
The activation was developed for Netflix in collaboration with Your Point Of Sale.
What formats were used?
The campaign included a full station domination with wrapped structures, 3D pillars, an illuminated logo, static walls and digital formats.
What was the goal of the campaign?
To promote the new season of Bridgerton through an immersive, high-impact brand experience.
FAQs about this campaign
Where did the Bridgerton OOH campaign take place?
At Amsterdam Central Station in the Netherlands.
Who created the campaign?
The activation was developed for Netflix in collaboration with Your Point Of Sale.
What formats were used?
The campaign included a full station domination with wrapped structures, 3D pillars, an illuminated logo, static walls and digital formats.
What was the goal of the campaign?
To promote the new season of Bridgerton through an immersive, high-impact brand experience.
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