Vimeo’s new OOH ads have officially gone live outside Penn Station, marking a major milestone in the rollout of the brand’s Review GTM campaign. The placement sits in one of New York City’s busiest commuter hubs, giving Vimeo’s message visibility among creators, teams and working professionals who pass through the station every day.
A high-impact launch for Vimeo Review
The campaign supports the go-to-market push for Vimeo Review, the platform’s collaborative tool for streamlined video feedback. By showing up in a real-world environment with heavy creator foot traffic, Vimeo positions Review as a natural part of daily workflows.
Penn Station’s constant flow of commuters makes it the perfect backdrop to introduce Review’s message of clarity, speed and creative alignment. The medium reinforces the message: friction-free collaboration where teams already are.
Months of creative and operational work lead to this moment
The launch represents months of planning: concept development, visual refinement, budgeting, approvals, production timelines and unexpected detours that are part of any major campaign. As the team describes it, there were plenty of “two steps back to leap forward” moments—but every revision sharpened the final product.
This milestone celebrates not just the ad itself, but the collaboration behind it. Vimeo’s Creative and Marketing teams built the campaign together from the strategy up.
An OOH placement built for visibility
By choosing Penn Station—one of the most congested commuter zones in the country—Vimeo ensures its campaign reaches a broad mix of freelancers, agencies, production teams and corporate creatives. OOH becomes a way to speak to people who work with video, right where their day begins and ends.
A milestone in Vimeo’s evolving storytelling
This campaign signals a new creative phase for Vimeo: bolder storytelling, clearer product narratives, and placement in high-traffic environments where work, creativity and tech overlap. It marks a commitment to showing up where creative professionals actually are—not just online.
For Vimeo’s teams, the Penn Station launch isn’t the finish line—it’s the start of a stronger, more visible brand era powered by thoughtful messaging and real-world engagement.
FAQs about this campaign
What is Vimeo’s Review GTM OOH campaign?
It’s an outdoor campaign promoting Vimeo Review—a tool designed to simplify video feedback—launched outside NYC’s Penn Station.
Why Penn Station?
Penn Station is one of the highest-traffic transit hubs in the U.S., offering massive visibility among commuters, creators and working professionals.
Why is this launch considered a milestone?
Because it represents months of creative development, budget alignment, GTM planning, and operational teamwork across Vimeo’s Creative and Marketing divisions.
How does this support Vimeo Review?
By placing Review messaging in a high-impact OOH environment, Vimeo builds awareness for its collaborative workflow tools among the very audiences who use them.
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