Sometimes erasing details can add details! #GoodAdsMatter
Faber-Castell, in collaboration with creative agency DAVID, has launched an ingenious OOH campaign titled ‘Erasing is Creating’ — a celebration of how simplicity and creativity can transform perception.
What makes ‘Erasing is Creating’ so powerful?
By turning the act of erasing into an act of creation, Faber-Castell redefines the artistic process itself. The campaign challenges the idea that mistakes are flaws—instead, they are opportunities to innovate and simplify.
How does the campaign visualize creativity?
With a minimalist aesthetic, the visuals play with contrast and negative space. Each piece highlights how removing elements can, paradoxically, reveal more depth, clarity, and intention.
What is the brand’s mission behind this message?
Faber-Castell’s mission is to stimulate human creative potential. This campaign reflects that belief—showing that imagination often flourishes not through addition, but through reduction and refinement.
Why is this a great example of OOH creativity?
‘Erasing is Creating’ proves that simple ideas, when executed with the right choice of words, visuals, and media, can have enormous impact. The billboards act as both artworks and thought-starters—elevating creativity in public space.
FAQs about this campaign
What is Faber-Castell’s ‘Erasing is Creating’ campaign?
An outdoor campaign created with DAVID Agency that celebrates the creative process through minimalist visuals and smart design.
Who created the campaign?
The campaign was developed by DAVID in collaboration with Faber-Castell, as part of the brand’s mission to inspire creativity.
What is the key idea behind ‘Erasing is Creating’?
It shows that sometimes erasing details adds more meaning—turning mistakes into creative opportunities.
How does this campaign use OOH media?
Through minimalist, high-contrast visuals displayed on billboards, the campaign captures attention while conveying the power of simplicity.
What is the message of the campaign?
That creativity often comes from removing, refining, and reimagining—proving that erasing can be as powerful as drawing itself.
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