Aperol is bringing some color to Christmas this year. This holiday season the brand transforms streets and public spaces into festive scenes — full of warmth, color and holiday spirit.
Festive vibes meet outdoor media
Aperol’s signature orange glows across city corners, turning everyday backdrops into holiday-themed touchpoints — perfect for festive photos, social sharing, and brand recall.
Why holiday OOH works for Aperol
Holiday campaigns tap into strong seasonal emotions — by placing festive creative in high-footfall areas, Aperol connects natural joy and nostalgia with brand presence, creating meaningful brand-to-consumer moments.
Street-level activation meets brand storytelling
Whether through illuminated billboards, themed street furniture, or experiential installations — the brand’s orange hue and holiday messaging turn public space into an immersive festive canvas.
Looking forward to a colorful holiday season
If well executed, the campaign promises high visibility, shareability, and emotional resonance — making :contentReference[oaicite:1]{index=1} part of people’s holiday memories across the city.
Preguntas frecuentes
What does this Aperol Christmas activation involve?
Festive street or outdoor installations, city-wide visibility and holiday-themed creative by Aperol to bring seasonal cheer and brand presence.
When and where does it take place?
Exact dates, cities and locations will be announced soon — stay tuned for updates.
What is the goal of the campaign?
To connect Aperol with holiday vibes, increase visibility through OOH and generate engagement with seasonal storytelling.
Who is behind the campaign?
Aperol, plus media and outdoor activation partners working to bring festive installations to urban spaces.
¿Quieres una activación que se recuerde?
Diseñamos planes OOH y DOOH a medida para retail, malls y espacios urbanos de alto tráfico.
