Outdoor Advertising — FIFA World Cup 2026 in Canada (OOH & DOOH)

Q: What formats work best around matchdays?

Large-format billboards, premium DOOH, airport DOOH, transit and fan-zone takeovers.

Q: Can BM Outdoor plan a multi-city campaign across Toronto and Vancouver?

Yes, BM Outdoor centralizes planning, buying and reporting for unified campaigns.

Make your brand part of the biggest sporting event on the continent. BM Outdoor delivers OOH and DOOH across Canada’s host cities—Toronto (BMO Field) and Vancouver (BC Place)—covering stadium approaches, fan zones, airports, transit, and high-impact downtown digital.

Maximize reach with footfall and traffic peaks on matchdays around stadiums and fan areas.
High recall and real-world impact: large formats + DOOH dynamics drive attention and action.
Precision placement near airports (YYZ/YVR), transit nodes (TTC, GO, SkyTrain) and iconic city corridors.
One partner to plan, buy and execute across Toronto and Vancouver—fast and coordinated.

Reserve Your Space See Canada Match Schedule

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Request Availability

Tell us your target city, dates, formats and budget. We’ll reply with options and hold windows.

Canadian Host Cities & Stadiums

Strategic coverage around Toronto — BMO Field and Vancouver — BC Place: stadium approaches, fan activation zones, airport arrivals, transit lines and iconic downtown screens.

Toronto, ON

BMO Field

Toronto Pearson (YYZ) arrivals & Highway 401 corridor
Downtown DOOH: Yonge–Dundas Square, Union Station
Transit OOH: TTC subway, GO Transit commuters

Stadium + AirportDowntown DigitalTransit + Fan Zones

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Vancouver, BC

BC Place

YVR arrivals & Cambie/Granville corridors
Downtown DOOH: Granville, Robson, Waterfront
Transit OOH: SkyTrain, buses & SeaBus flows

Stadium + AirportDowntown DigitalTransit + Arteries

More Information

Why OOH & DOOH Are Essential for World Cup 2026

Outdoor advertising captures live audiences on their way to matches, watch parties, and city attractions. OOH delivers scale and permanence; DOOH adds agility to sync messages with match days, kick-off times and dayparts—driving attention, footfall and measurable lift in branded searches and conversions.

420M

Monthly OOH impressions in host metros

82%

Higher ad recall near stadiums & fan areas

65%

Fans exposed via transit & city corridors

48%

Share experiences after seeing memorable OOH

Investment Advantages: How Outdoor Advertising Grows Your Brand

Mass Reach, Prime Context

OOH puts your message in front of concentrated fan flows around stadiums, airports, transit hubs, and entertainment districts.

Brand Lift & Memory

Large, high-impact formats build brand salience and recall through repeated exposures on approach roads, entry plazas and fan zones.

Agile Messaging with DOOH

Update creative by daypart or match: pre-game hype, in-game prompts and post-match offers. Rotate languages and CTAs by neighborhood or schedule.

Performance Synergy

OOH amplifies search, social and retail. Expect uplifts in branded queries, store visits, QR scans and conversions.

Cost-Efficient Scale

Compared to saturated digital auctions during mega-events, OOH delivers predictable reach and CPMs. Book early for flagship value.

Creative that Travels

Iconic executions and DOOH dominations become shareable content, multiplying impact across earned media and influencers.

Neighborhood Precision

Blend stadium proximity with downtown and transit coverage to intercept fans throughout the journey.

Unified North America

Extend campaigns across Canada, USA and Mexico with one partner, one plan and unified reporting.

Match Schedule — FIFA World Cup 2026 (Canada)

Plan your OOH/DOOH around peak footfall. These are the official matchdays hosted in Canada.

Group Stage

Friday, June 12, 2026 — BMO Field, Toronto

Thursday, June 18, 2026 — BC Place, Vancouver

Wednesday, June 24, 2026 — BC Place, Vancouver

Round of 32

Thursday, July 2, 2026 — BMO Field, Toronto (Match 83)

Thursday, July 2, 2026 — BC Place, Vancouver (Match 85)

Round of 16

Tuesday, July 7, 2026 — BC Place, Vancouver (Match 96)

Hold Inventory Now See Booking FAQs

Why Reserve Outdoor Advertising in Toronto & Vancouver

Proximity to decision moments

Fans see your brand while moving to and from stadiums, stations and fan activations—when they’re most engaged.

Scale + impact

Large formats and premium DOOH deliver mass reach, dynamic messaging and high recall throughout tournament weeks.

Smart routing

Place assets on airport approaches, transit lines and downtown corridors to intercept peak flows across the day.

85%

Transit riders exposed daily to OOH

420M

Monthly OOH impressions (Toronto + Vancouver)

72%

Ad recall near stadium & fan zones

FAQ — Booking OOH & DOOH for FIFA World Cup 2026 in Canada

Which Canadian cities host FIFA World Cup 2026?

Toronto (BMO Field) and Vancouver (BC Place).

When should I reserve my outdoor advertising?

As early as possible. Premium inventory near stadiums and fan areas is limited and sells out quickly ahead of the tournament.

What formats work best around matchdays?

Large-format billboards, premium DOOH near stadium routes, airport DOOH, transit (subway/SkyTrain), street furniture and fan-zone takeovers.

Can BM Outdoor plan a multi-city campaign across Toronto and Vancouver?

Yes. We centralize planning, buying and installation—single point of contact, unified reporting and timelines.

How do you choose the best locations?

We prioritize high-flow corridors: airport arrivals (YYZ/YVR), stadium approaches, major arterials, transit nodes, and downtown hotspots with proven impressions.

How long does production/installation take?

Typical lead times are 7–10 business days after artwork approval (format and permit dependent). We’ll advise per asset.

Is DOOH better than static OOH for the World Cup?

Both are effective. DOOH enables dynamic, time-based and multilingual messages. Static ensures constant presence. Many brands combine both.

Can you coordinate with Canada, USA and Mexico together?

Yes. BM Outdoor operates across North America. We can align a single strategy across all host countries and cities.

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