OOH of the Day — Canva is literally on a roll. With ‘The Brandwagon’, the company launches its World Tour: a rolling billboard crossing the U.S., activating 250+ events, opening a new Design School, and aiming to train 1 million people in design.
What makes the Brandwagon a landmark OOH campaign?
A rolling billboard that doubles as stage and classroom. It’s mobile awareness with local experiences that transform impressions into skills and community.
How does the World Tour work?
The tour combines city stops with free workshops, live demos, and content co-created with attendees. The Brandwagon anchors the physical-to-digital journey: from street-level impact to Design School enrollment.
Why does this matter for marketers?
It turns marketing into utility: people leave with skills they can actually use. For the brand, it delivers measurable signals—attendance, leads, workshops, and UGC that amplifies the campaign beyond OOH.
How does a live tour echo OOH impact?
Like high-impact OOH, city-scale tours create frequency (multiple stops), visibility (a billboard on wheels), and talkability (events + education). The Brandwagon merges billboards, experiences, and real-world value in one funnel.
FAQs about this campaign
What is Canva’s ‘Brandwagon’ World Tour?
A rolling billboard and live event series that takes Canva’s new Design School on the road, blending OOH with hands-on training.
What’s the goal of the tour?
To train 1 million people in design skills while hosting 250+ events and building a creative community.
Why is this significant for OOH?
It transforms outdoor advertising into an interactive platform: mobile visibility, local engagement, and measurable education outcomes.
How can people participate?
By attending local tour stops, joining workshops, and engaging with on-site demos and design sessions.
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