Everything gets better when it’s dipped in cheese 🧀 That’s the idea behind Burger King Norway’s XXL cheddar-dip stunt at Oslo Central Station (Oslo S)—perfectly placed right beside one of its restaurants to catch hungry people on the go.
Why does this Oslo S placement work so well?
The station concentrates fast-moving, high-intent foot traffic. Putting an oversized cheddar-dip tub where cravings peak makes the message instantly clear—and irresistibly close to purchase.
What’s the creative hook?
A giant, photo-worthy cheddar-dip tub 🍔🧀 turns a simple truth—“everything tastes better dipped in cheese”—into a bold visual. The scale stops people; the proximity converts them.
What’s the impact for Burger King?
A clean line from attention to action. The installation creates buzz and photos, while the next-door location invites immediate store visits—turning appetite into actual orders.
What’s the OOH takeaway?
Strategic placement beats complexity. A single, supersized prop in the right spot can outperform complicated creative—especially when it’s tied to a nearby point of sale.
FAQs about this campaign
What is the Burger King XXL cheddar-dip activation at Oslo S?
A giant cheddar-dip installation placed at Oslo Central Station, right next to a Burger King restaurant, designed to attract hungry people on the move.
Why place it at Oslo Central Station?
Oslo S concentrates huge commuter flows and snack-minded foot traffic—prime conditions for awareness and immediate store visits.
What makes this OOH creative effective?
It’s simple, oversized, and snackable—linking an appetizing visual (cheese dip) to a nearby point of sale for seamless conversion.
How does this relate to experiential and OOH?
It’s a place-based, tactile moment that generates attention, talkability, and measurable store footfall—hallmarks of great experiential OOH.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
