Experian is encouraging people to rewrite their financial future with the launch of a new brand platform: “Better Your Story.” Created in partnership with BBH, the platform brings optimism and practical hope to a category often defined by anxiety and complexity.
A brand overhaul built on optimism and action
From tone of voice to visual identity, Experian has refreshed its entire brand to increase awareness and consideration of its credit score tools. The goal is tangible: show how better information and guidance can lead to better financial outcomes—and ultimately, better lives.
Why fairytales became the creative device
The ‘Better Your Story’ platform centers on nursery rhymes and fairytales to highlight a universal truth: everyone needs a helping hand sometimes. These familiar stories become metaphors for real financial situations— where one small intervention can change everything.
From classic stories to modern financial insight
The hero 60-second film, radio spots, and three OOH executions reframe iconic tales. One standout example reimagines the woman who lives in a shoe, showing how Experian could have guided her toward a better mortgage solution—and a home that actually fits her family.
Crafting a world between fiction and reality
Directed by Tom Noakes through Business Club, the campaign blends illustrated storybooks, life-size shoe set builds, and modern production techniques. Music composed by Tom Caruana with vocals by Meduulla adds a contemporary edge to the classic rhymes.
OOH as part of a fully integrated launch
“Better Your Story” is rolling out across TV, cinema, VOD, OOH, radio, digital, and social for an initial three-month burst, with media handled by PHD. The platform positions Experian not just as a credit score provider, but as an active partner in helping people change their financial narrative.
FAQs about this campaign
What is Experian’s ‘Better Your Story’ platform?
A new brand platform that uses storytelling to show how Experian helps people make better financial decisions and achieve improved outcomes.
How does the creative idea work?
The campaign reimagines well-known fairytales and nursery rhymes, showing how small interventions from Experian could change their endings.
What role does OOH play in the campaign?
OOH executions extend the storytelling into public space, reinforcing the platform’s optimistic message with high-impact visuals.
Who created and produced the campaign?
Created by BBH, directed by Tom Noakes via Business Club, with media handled by PHD.
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