Avatar: Fire and Ash opens a new chapter in the saga—one where elemental forces collide beyond the screen. Now, that world is taking over Place de la Monnaie, at the heart of Winter Wonders.
Why Place de la Monnaie?
Located in the center of Brussels, Place de la Monnaie becomes the perfect stage for Avatar’s elemental storytelling—where fire, ash, and atmosphere meet public space.
How Avatar expands beyond cinema
This OOH takeover transforms promotion into immersion. Instead of trailers alone, the campaign places fans inside the Avatar universe—using scale, environment, and presence to spark curiosity and emotion.
The power of immersive OOH for film launches
By occupying a landmark location during Winter Wonders, the activation reaches locals and visitors alike. The experience becomes part of the city’s seasonal rhythm, not just an ad.
When OOH becomes world-building
Campaigns like Avatar: Fire and Ash show how outdoor advertising can extend cinematic universes—turning streets and squares into living chapters of a story.
FAQs about this campaign
What is the Avatar: Fire and Ash OOH activation?
It’s an immersive outdoor installation promoting the new Avatar chapter, transforming Place de la Monnaie during Winter Wonders.
Where is the campaign located?
At Place de la Monnaie, a central and iconic public square in Brussels.
Who brought the campaign to life?
The activation was delivered by Disney Belgium, Publicis Groupe Belgium, Billups, and Pop Media Belgium.
Why is this OOH execution impactful?
It extends the Avatar universe into real-world space, creating immersion, scale, and emotional connection.
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