OOH Advertising FAQs | BM Outdoor Media

Q: What is an appropriate planning window for my campaign?

We recommend planning billboard campaigns three months in advance, allowing one month for creative and printing. Some locations may book 6–12 months ahead.

Q: What is the process to get my advertisement on the billboard?

1. Source availability and book sites. 2. Create artwork (we can assist). 3. Produce the print. 4. Install vinyl. BM Outdoor guides every step.

Q: Do BM Outdoor prepare the artwork for my campaign?

Yes. We offer in-house creative services for design, copywriting and production to complement your marketing goals.

Q: Can I move my billboard vinyl from one site to another?

Yes, provided the site dimensions are the same. This helps expand reach using a single print.

Q: What happens to the billboard print when my campaign is finished?

We can store your vinyl free of charge for three months after the campaign. After that period we can recycle or ship it back to you upon request.

Q: How much does a billboard cost?

Smaller billboards range from $1,900–$3,600 per 4-week period plus printing (~$500) and installation (~$395). Large premium sites can exceed $100,000 per 4-week period.

Q: How do I measure the results?

We use audience metrics based on weekly impressions. For deeper tracking, use unique URLs, phone numbers or offer codes on your billboard.

Q: Where are the billboards located?

We offer thousands of billboards nationwide. Contact us with your target areas or explore our interactive map for site options.

How long is my message displayed for?

Static billboards are booked for a minimum of 28 days (4 weeks). You can keep one site for multiple months or rotate vinyls to different locations for greater coverage. Digital billboards can run from 7 days with 8–10 second slots depending on the site.

What is an appropriate planning window for my campaign?

Ideally plan three months in advance. Allow one month for creative and print. Some premium sites book 6–12 months ahead, but last-minute opportunities are sometimes available.

What is the process to get my advertisement on the billboard?

1. Source and book billboard sites.
2. Create artwork (we can assist).
3. Produce and print vinyl.
4. Install on selected sites.
BM Outdoor manages each step from design to proof-of-performance.

Do BM Outdoor prepare the artwork for my campaign?

Yes. We offer in-house creative direction, design and copywriting. If you already have a designer, we can still manage production and installation for consistency and quality.

Questions to ask yourself when planning billboard advertising:

Who is your target audience and where are they?
Are you branding, launching, or relocating?
What’s your campaign timing and budget (site, print, install, creative)?
How will you measure success?

Can I move my billboard vinyl from one site to another?

Yes, if the dimensions are the same. Reusing vinyl helps maintain visibility across different markets while controlling production costs.

What happens to the billboard print when my campaign is finished?

We remove your vinyl carefully and store it for three months free of charge. After that, we can recycle it or ship it back to you.

How much does a billboard cost?

There are thousands of billboards nationwide. Smaller sites range from approximately $1,900 to $3,600 per month, print around $500 and installation from $395. Premium sites may exceed $100,000 per 4-week period.

How do I measure the results?

We use a system called “weekly impressions,” estimating total traffic and visibility. For deeper insights, track response via unique phone numbers, URLs or offer codes.

Where are the billboards located?

Billboards are available nationwide. Share your target area and we’ll send you a tailored list of available sites. You can also explore our map here.

Still have questions?

Our team is here to help you plan, design and launch your next OOH campaign across Canada.

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