Transforming Retail: Cineplex's Digital Signage Revolution in Quebec

How to maximize the efficiency of LED screens (DOOH)

Cineplex partners with Cominar to revolutionize Quebec shopping centers with dynamic digital signage, enhancing consumer engagement and advertising reach.

Redefining Retail Engagement with Cutting-Edge Signage

In a move set to redefine the shopping experience across Quebec, Cineplex Digital Media (CDM) has announced an ambitious partnership with real estate giant Cominar. The collaboration aims to introduce cutting-edge digital signage networks in five prominent shopping centers, promising to captivate and engage consumers like never before.

Scheduled to roll out this summer, CDM will spearhead the development, installation, and maintenance of a state-of-the-art digital signage infrastructure spanning Montreal, Laval, Brossard, and Repentigny. With over 40 dynamic displays slated for deployment, these centers will undergo a remarkable transformation, embracing the future of retail advertising.

Elevating Consumer Engagement Through Immersive Experiences

At the heart of this initiative lies the commitment to deliver unparalleled experiences. Each location will boast custom-designed display solutions, featuring large, double-sided portrait screens dedicated to media advertising. Notably, Alexis Nihon, a bustling shopping hub in Montreal, will also unveil one of Canada's largest in-mall LED spectaculars, promising an immersive visual spectacle for visitors.

Marie-Andree Boutin, Chief Development and Real Estate Operations Officer for Cominar, shares her excitement about the venture, stating, "The agreement with CDM aligns with our ambition to develop modern and remarkable destinations by creating unparalleled experiences where traditional spaces become inspiring living environments."

This sentiment is echoed by Fab Stanghieri, Executive Vice-President and Managing Director of Media for Cineplex, who envisions the integration of CDM's extensive digital display network as a catalyst for enriching community engagement. Stanghieri expresses, "We are thrilled to be working with Cominar to develop and operate a new digital solution within their shopping centers to elevate the consumer journey and engage their visitors in a more meaningful way throughout their visit."

Expanding Reach and Transforming Retail Landscape

Beyond enhancing the retail landscape, this collaboration holds significant implications for advertising sales. Cineplex Media, responsible for managing indoor advertising sales, anticipates a substantial increase in reach. The addition of these five Cominar shopping centers will extend Cineplex's influence to over 117 million shoppers annually in the greater Montreal area and a staggering 750 million shoppers nationwide.

For consumers, the implications are profound. As digital signage becomes ubiquitous, shoppers can expect a more immersive, interactive, and personalized retail experience. From vibrant advertisements to informative displays, every corner of these shopping centers will pulsate with energy, offering a glimpse into the future of retail.

Embracing the Future: Blurring Physical and Digital Realms

In essence, Cineplex's expansion into Quebec's shopping centers represents more than just a technological upgrade—it symbolizes a paradigm shift in how we perceive and engage with commercial spaces. As the boundaries between physical and digital realms blur, one thing remains certain: the future of retail is here, and it's nothing short of extraordinary.

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