Experience automotive boldness with the new Toyota C-HR! Breakthrough design, eco-friendly innovation, and Dublin's streets as the canvas. Unforgettable.
Introduction
The automotive landscape just got a bold makeover with the arrival of the new Toyota C-HR. Breaking all conventions, this stylish coupe with a powerful stance is impossible to ignore. In this blog post, we dive into the 'Stand Out – Be Bold' Out of Home (OOH) campaign that's currently dominating Dublin's streets, highlighting the groundbreaking features and design of the Toyota C-HR.
Toyota C-HR: A Breakthrough in Design and Performance
The new Toyota C-HR is not just a car; it's a statement. With its mould-breaking exterior design, the C-HR combines the elegance of a coupe with a powerful and engaging driving experience. The focus on European customer expectations results in premium quality and sustainability, making it a standout choice in the 2024 car market.
Javelin's OOH Campaign: Celebrating Bold Style
Javelin, in collaboration with Source Out of Home, has orchestrated the 'Stand Out – Be Bold' OOH campaign to showcase the new Toyota C-HR across Dublin. The campaign strategically places the car in high-visibility locations, including Digital Bridges, D48s, Bus T-Sides, and a mesmerizing full-motion display across screens at the Digital Gallery in Connolly Station. Róisín Shaw, Account Director at Javelin, emphasizes the significance of using outdoor mediums to celebrate the C-HR's bold style.
Toyota's Commitment to Innovation
Zoë Bradley, Head of Marketing Communications and Corporate Affairs at Toyota Ireland, highlights the new Toyota C-HR Hybrid Electric as a groundbreaking addition to the Hybrid Electric range. Not only does it contribute to reducing harmful emissions, but it also stands out as a visually stunning choice. Toyota's commitment to innovation is evident, making it Ireland's favorite car brand for three consecutive years.
Dublin's Traffic Woes: A Perfect Audience for OOH
Dublin's notorious traffic congestion provides a captive audience for outdoor advertising. With Dubliners spending significant time in traffic, the OOH campaign for the Toyota C-HR is strategically positioned to capture the attention of potential car buyers.
Dublin's Traffic Woes in 2023: A Glimpse into the TomTom Traffic Index
The TomTom Traffic Index reveals that Dublin faced some of the worst congestion globally in 2023. Drivers lost an average of 158 hours to traffic throughout the year, with a congestion level of 66%, the highest among cities surveyed. The blog explores the impact of traffic on daily commutes and how OOH advertising effectively reaches drivers in such conditions.
Consumer Trends in 2024: A Year of Change
The blog shifts gears to discuss the changing landscape of consumer behavior in 2024. A staggering 50% of consumers express a likelihood of changing jobs this year, with younger workers leading the charge. The post delves into other key consumer sentiments, such as plans to move homes, purchase new cars, and preferences for holiday destinations.
Holidaying and Service Provider Changes: Consumer Intentions in 2024
A significant portion of consumers plans to take a holiday in 2024, with preferences for both international and domestic travel explored. Additionally, the blog touches on consumers' intentions to change service and utility providers, reflecting considerations like cost of living in their decision-making process.
Conclusion
As Dublin faces its traffic challenges, the new Toyota C-HR makes a bold entrance, captivating potential buyers through a strategically designed OOH campaign. Coupled with insights into consumer trends for the year, the blog highlights the brand's commitment to innovation and the changing landscape of consumer behavior in 2024. The Toyota C-HR isn't just a car; it's a symbol of breaking boundaries and embracing a bold future on the road.