TDT Global revolutionizes OOH with AI, democratizing advertising, bridging gaps, and driving industry growth for a dynamic future.
TDT Global, a Uruguayan OOH specialist, expands into Europe and the US, driving industry growth. We interviewed Marco Fernández, Director, to explore industry development across Latin America and Europe. He highlights innovative solutions maximizing efficiency and redefining the outdoor advertising landscape.The OOH Sector in Latin America
"How would you describe the sector in Latin America?" we asked.
Fernández notes that Latin America has the advantage of being composed of numerous vendors or owners of advertising spaces, creating a highly competitive market. Unlike Europe, where large vendors dominate, the diversity in Latin America benefits the sector. He emphasizes the region's growing understanding of audience-based media buying for OOH, a crucial step forward.
Comparing Latin American and European Markets
In terms of differences between Latin America and Europe, Fernández highlights that the European market is more technologically advanced among large vendors. TDT's mission is to level the playing field by ensuring that all players have access to similar technologies, fostering fair competition and industry growth.
Challenges in Latin America
Discussing challenges in Latin America, Fernández points to the resistance to change in planning strategies. The industry needs to move beyond selling positions or elements in OOH and embrace audience-centric strategies. Integration with other media is essential, requiring adaptation and systematization of processes for successful commercialization.
TDT Global's Market and Approach
We inquire about TDT Global's market and approach. Fernández emphasizes their focus on the advertising industry as a whole. While currently centered on OOH due to its potential for integration with other media, TDT Global operates globally, tackling various challenges in each region. The common thread is democratizing the industry, aiming to grow clients' businesses and indirectly benefit advertisers.
The Role of Artificial Intelligence
Transitioning to the topic of Artificial Intelligence (AI), Fernández describes it as a revolution comparable to the advent of the internet. AI's unique speed is transforming the industry by enabling the analysis of vast amounts of mobility data, points of interest, demographics, and audiences. This facilitates automated, targeted advertising selection, a task previously handled exclusively by specialized OOH planners.
The Future of the Industry
Looking ahead, Fernández predicts a trend towards hyper-specialization. AI will replace information analysis and operational tasks, leaving creative aspects to individuals. He emphasizes the importance of companies investing in AI training across all departments to stay competitive and drive rapid advancements.
TDT Global's Service Challenges and Solutions
Delving into TDT Global's challenges in serving Latin American clients, Fernández mentions the resistance to process systematization. TDT Global transforms how organizations operate, and overcoming internal resistance is a common hurdle. Their approach involves working closely with each organization, ensuring that all processes flow through a unified platform, leading to faster, more organized, and professional workflows.
To address these challenges, TDT Global immerses itself in organizations, providing more than just software or licenses. They actively collaborate with management to elevate processes, with the ultimate goal of boosting sales and efficiency.
Unique Aspects of TDT Global's Service
Fernández outlines the distinctive features of TDT Global's service. Unlike some competitors focusing solely on digital elements, TDT Global covers both digital and analog aspects. This is crucial as analog still constitutes 90% of the global OOH landscape. Another standout feature is their end-to-end sales cycle coverage, from CRM-adapted prospecting to proposal submission, campaign management, art handling, installation, and campaign certification. Additionally, TDT Global provides a sales channel through agreements with agencies and advertisers, enabling clients to receive RFPs from global brands that may be inaccessible otherwise.
In conclusion, TDT Global is at the forefront of transforming the OOH industry in Latin America, breaking down barriers, and embracing technological advancements. As the industry evolves, the integration of AI and a commitment to client growth set TDT Global apart, paving the way for a more dynamic and competitive outdoor advertising landscape.
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#Advertisinginaviation #Outdooradvertising #bmoutdoor #Outdoorbillboards Frequently Asked Questions About Advertising in Ai Revolution
Q: How much does outdoor advertising cost in Ai Revolution?
A: The cost of outdoor advertising in Ai Revolution starts from $2,500 CAD, varying based on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options such as bus advertising, shelters, and interior cards. Our team will help you select the perfect media type to fit your budget and marketing goals.
Q: How can I buy outdoor advertising space in Ai Revolution?
A: Purchasing outdoor advertising in Ai Revolution is easy with BM Outdoor Media. Select your preferred format—whether it's a Bulletin Billboard (48'W x 14'H), Digital Bulletin (8'W x 14'H), Poster (22'8"W x 10'5"H), Junior Poster (11'W x 5'H), or Transit Advertising (buses, shelters, interior cards)—with packages starting from $2,500 CAD. We handle everything from permits to installation, ensuring a seamless process.
Q: How much is a billboard ad in Ai Revolution?
A: Billboard advertising costs in Ai Revolution vary by format: Bulletin Billboards (48'W x 14'H) start from $3,800 CAD monthly, Digital Bulletins (8'W x 14'H) from $4,500 CAD, medium-sized Posters (22'8"W x 10'5"H) from $2,800 CAD, and Junior Posters (11'W x 5'H) from $2,500 CAD. Pricing depends on location, visibility, and contract duration. Contact BM Outdoor Media for competitive pricing and premium locations.
Q: What are the benefits of outdoor advertising in Ai Revolution?
A: Outdoor advertising in Ai Revolution offers 24/7 visibility, high-impact exposure, and strategic placements in high-traffic areas. With options ranging from large Bulletin Billboards (48'W x 14'H) to compact Junior Posters (11'W x 5'H) and Transit Advertising (buses, shelters, interior cards), you can select the format that best reaches your audience. Investments starting at $2,500 CAD deliver excellent ROI compared to many other advertising channels.
Q: Where can I find the best outdoor advertising locations in Ai Revolution?
A: BM Outdoor Media provides premium outdoor advertising locations in Ai Revolution's most visible and high-traffic areas. We offer Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options strategically positioned throughout the city. Prime locations start from $3,200 CAD, with our team helping you select optimal placement for maximum impact.
Q: How long should I run an outdoor advertising campaign in Ai Revolution?
A: For optimal brand exposure, we recommend running your outdoor advertising campaign in Ai Revolution for at least four weeks, with packages starting from $2,500 CAD per month for Junior Posters (11'W x 5'H) up to $4,500+ CAD for Digital Bulletins (8'W x 14'H). Longer campaigns enhance brand recognition and customer engagement, with discounts available for 3+ month commitments across all our media formats.
Q: Does BM Outdoor Media offer digital billboards in Ai Revolution?
A: Yes! BM Outdoor Media provides high-impact Digital Bulletins (8'W x 14'H) in Ai Revolution starting from $4,500 CAD monthly. These digital billboards allow for dynamic ad rotations, dayparting, and flexible messaging to maximize your campaign's effectiveness. Digital solutions offer greater flexibility, real-time campaign updates, and attention-grabbing visual impact.
Q: What outdoor advertising options are available in Ai Revolution?
A: BM Outdoor Media offers multiple formats in Ai Revolution: Bulletin Billboards (48'W x 14'H) from $3,800 CAD, Digital Bulletins (8'W x 14'H) from $4,500 CAD, Posters (22'8"W x 10'5"H) from $2,800 CAD, Junior Posters (11'W x 5'H) from $2,500 CAD, and Transit Advertising (bus exteriors, shelter ads, and interior cards) from $2,800 CAD. Each format offers unique advantages depending on your targeting needs and budget.
Q: What is the process for launching an outdoor advertising campaign in Ai Revolution?
A: BM Outdoor Media's process in Ai Revolution includes consultation, strategy development, creative design, production, installation, and ongoing campaign monitoring. We'll help you select the right format—from large Bulletin Billboards (48'W x 14'H) to Transit Advertising options—based on your objectives. With budgets starting at $2,500 CAD, we create comprehensive campaigns tailored to your specific marketing goals.
Q: How can I measure the success of my outdoor advertising campaign in Ai Revolution?
A: BM Outdoor Media provides audience analytics, traffic data, and engagement metrics to track the effectiveness of your campaign in Ai Revolution. Whether you choose Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), or Transit Advertising, our reporting tools are included with all packages starting from $2,500 CAD to help quantify your advertising ROI.
Q: Can BM Outdoor Media target specific demographics in Ai Revolution?
A: Absolutely. Our diverse media formats—from large Bulletin Billboards (48'W x 14'H) to focused Transit Advertising—allow for precise demographic targeting based on traffic patterns, neighborhood demographics, and consumer behavior. For example, Transit Advertising effectively reaches urban commuters, while strategically placed Junior Posters (11'W x 5'H) can target specific neighborhoods. Targeted campaigns start from $2,900 CAD, offering better conversion rates and campaign efficiency.
Ready to elevate your brand in Ai Revolution? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.
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