Explore the strategic shift as brands invest more in Out-of-Home advertising, redefining its role in uncertain times. A win-win for visibility and brand building.
In times of economic uncertainty, the landscape of advertising strategies often undergoes significant shifts. Surprisingly, the current trend sees brands not cutting back but instead increasing their investment in out-of-home (OOH) advertising. This paradigm shift indicates a growing acknowledgment among brand owners that OOH is not just the right choice but also a responsible investment. Could this mark a turning point where marketing via OOH is seen by the C-suite as an investment rather than a mere cost?
Mark Smith, the UK sales director of Clear Channel UK, observes that in 2023, a year marked by challenges across all media channels, OOH defied the historical trend of budget contractions during recessions. Brands not only maintained their presence in the OOH space but actively leaned into the channel, recognizing the significance of heightened visibility.
Statistics from the third quarter of 2023 reveal a 5% year-on-year increase in OOH spending, according to Outsmart 2023. Moreover, the Advertising Association / WARC Expenditure report predicts an impressive 8.7% annual growth for OOH throughout the year.
Several factors contribute to this renewed interest in OOH. Beyond its traditional strengths such as scale, reach, and creative opportunities, the flexibility enabled by digital and programmatic capabilities sets OOH apart. The medium also aligns with the current social and corporate responsibility trends, as nearly half of OOH ad revenue directly benefits communities.
During the recent cost-of-living crisis, brands have redefined the role of OOH in their strategies. Unlike previous recessions, OOH is not merely a tool for maintaining visibility; it is now a platform for communicating value, attracting light category buyers, and protecting market share. With consumers making more thoughtful purchasing decisions due to financial pressures, brands turn to OOH to justify price increases and reinforce their value proposition.
Aimee McKay, Clear Channel UK’s client partnership director, notes that FMCG brands, as well as those in the beer, wine, spirits, fashion retail, beauty, and entertainment sectors, have increased their OOH spending over the past year.
Mark Smith emphasizes that OOH excels in building brands and effectively reaching light category buyers. In times of economic uncertainty, retaining existing customers becomes more challenging, making the appeal to light buyers a strategic choice. The unique features of OOH, combined with its ability to engage diverse audiences, make it a sensible investment for brands looking to navigate uncertain economic times.
As brand owners increasingly view media spend as a strategic investment rather than a cost, outdoor advertising gains prominence. Outdoor campaigns are no longer seen as an additional layer but are now the broadcast backbone for many brands, signaling a redefined role for OOH in the media strategy.
The upcoming 2024 Outdoor Media Awards, run by Clear Channel in partnership with Campaign, are expected to reflect these shifts. Trends include brands using outdoor more boldly and strategically, demonstrating effective use of data through "smart planning," and campaigns that check multiple boxes, moving beyond stand-out creative or great planning alone.
In the current climate, where choice is paramount, brands must make the right decisions to convey the right message to the right people at the right time. Mark Smith concludes, "Choice is a challenge, yes. But it’s also a powerful opportunity. And the good news is that’s a win either way for OOH and the brands that choose to use it." As brands navigate the complexities of consumer choice, OOH emerges as a powerful tool, offering both challenges and opportunities in equal measure.
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Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the Canada, working in collaboration with digital marketing and other channels.
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- Wall Murals
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- SUBWAY ADVERTISING
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- TRANSIT SHELTER ADVERTISING
- BUS BENCH
- KIOSK ADVERTISING
- BIKE SHARING ADVERTISING
- COLUMN ADVERTISING
- Superboards
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- DIGITAL POSTER
- Digital Walls
- Transit Network Ads
Our services have coverage that extends throughout the Canada. Take your message beyond borders! Contact us today at 365-604-5571 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign
#Advertisinginaviation #Outdooradvertising #bmoutdoor #Outdoorbillboards Frequently Asked Questions About Advertising in Strategic Shifts
Q: How much does outdoor advertising cost in Strategic Shifts?
A: The cost of outdoor advertising in Strategic Shifts starts from $2,500 CAD, varying based on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options such as bus advertising, shelters, and interior cards. Our team will help you select the perfect media type to fit your budget and marketing goals.
Q: How can I buy outdoor advertising space in Strategic Shifts?
A: Purchasing outdoor advertising in Strategic Shifts is easy with BM Outdoor Media. Select your preferred format—whether it's a Bulletin Billboard (48'W x 14'H), Digital Bulletin (8'W x 14'H), Poster (22'8"W x 10'5"H), Junior Poster (11'W x 5'H), or Transit Advertising (buses, shelters, interior cards)—with packages starting from $2,500 CAD. We handle everything from permits to installation, ensuring a seamless process.
Q: How much is a billboard ad in Strategic Shifts?
A: Billboard advertising costs in Strategic Shifts vary by format: Bulletin Billboards (48'W x 14'H) start from $3,800 CAD monthly, Digital Bulletins (8'W x 14'H) from $4,500 CAD, medium-sized Posters (22'8"W x 10'5"H) from $2,800 CAD, and Junior Posters (11'W x 5'H) from $2,500 CAD. Pricing depends on location, visibility, and contract duration. Contact BM Outdoor Media for competitive pricing and premium locations.
Q: What are the benefits of outdoor advertising in Strategic Shifts?
A: Outdoor advertising in Strategic Shifts offers 24/7 visibility, high-impact exposure, and strategic placements in high-traffic areas. With options ranging from large Bulletin Billboards (48'W x 14'H) to compact Junior Posters (11'W x 5'H) and Transit Advertising (buses, shelters, interior cards), you can select the format that best reaches your audience. Investments starting at $2,500 CAD deliver excellent ROI compared to many other advertising channels.
Q: Where can I find the best outdoor advertising locations in Strategic Shifts?
A: BM Outdoor Media provides premium outdoor advertising locations in Strategic Shifts's most visible and high-traffic areas. We offer Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options strategically positioned throughout the city. Prime locations start from $3,200 CAD, with our team helping you select optimal placement for maximum impact.
Q: How long should I run an outdoor advertising campaign in Strategic Shifts?
A: For optimal brand exposure, we recommend running your outdoor advertising campaign in Strategic Shifts for at least four weeks, with packages starting from $2,500 CAD per month for Junior Posters (11'W x 5'H) up to $4,500+ CAD for Digital Bulletins (8'W x 14'H). Longer campaigns enhance brand recognition and customer engagement, with discounts available for 3+ month commitments across all our media formats.
Q: Does BM Outdoor Media offer digital billboards in Strategic Shifts?
A: Yes! BM Outdoor Media provides high-impact Digital Bulletins (8'W x 14'H) in Strategic Shifts starting from $4,500 CAD monthly. These digital billboards allow for dynamic ad rotations, dayparting, and flexible messaging to maximize your campaign's effectiveness. Digital solutions offer greater flexibility, real-time campaign updates, and attention-grabbing visual impact.
Q: What outdoor advertising options are available in Strategic Shifts?
A: BM Outdoor Media offers multiple formats in Strategic Shifts: Bulletin Billboards (48'W x 14'H) from $3,800 CAD, Digital Bulletins (8'W x 14'H) from $4,500 CAD, Posters (22'8"W x 10'5"H) from $2,800 CAD, Junior Posters (11'W x 5'H) from $2,500 CAD, and Transit Advertising (bus exteriors, shelter ads, and interior cards) from $2,800 CAD. Each format offers unique advantages depending on your targeting needs and budget.
Q: What is the process for launching an outdoor advertising campaign in Strategic Shifts?
A: BM Outdoor Media's process in Strategic Shifts includes consultation, strategy development, creative design, production, installation, and ongoing campaign monitoring. We'll help you select the right format—from large Bulletin Billboards (48'W x 14'H) to Transit Advertising options—based on your objectives. With budgets starting at $2,500 CAD, we create comprehensive campaigns tailored to your specific marketing goals.
Q: How can I measure the success of my outdoor advertising campaign in Strategic Shifts?
A: BM Outdoor Media provides audience analytics, traffic data, and engagement metrics to track the effectiveness of your campaign in Strategic Shifts. Whether you choose Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), or Transit Advertising, our reporting tools are included with all packages starting from $2,500 CAD to help quantify your advertising ROI.
Q: Can BM Outdoor Media target specific demographics in Strategic Shifts?
A: Absolutely. Our diverse media formats—from large Bulletin Billboards (48'W x 14'H) to focused Transit Advertising—allow for precise demographic targeting based on traffic patterns, neighborhood demographics, and consumer behavior. For example, Transit Advertising effectively reaches urban commuters, while strategically placed Junior Posters (11'W x 5'H) can target specific neighborhoods. Targeted campaigns start from $2,900 CAD, offering better conversion rates and campaign efficiency.
Ready to elevate your brand in Strategic Shifts? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.
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