Samsung's Galaxy S24 Ultra: Innovative Marketing Triumph

Introduction: A Breakthrough in Marketing

In Spain, Samsung has orchestrated its first fake out of home (FOOH) campaign alongside a content creator. In a viral video, the smartphone captures the likeness of the renowned singer, Xuso Jones, showcasing the device's image editing capabilities in just a few simple steps.

Setting the Stage: Collaboration and Innovation

Despite the prevalence of fake out of home (FOOH) actions, this marks the first collaboration with a prominent content creator in Spain. This innovative campaign is a collaboration between Samsung Electronics Iberia and Publicis' content team. The video of this campaign is making rounds on all social media platforms, garnering praise from users. Its primary objective? To promote Galaxy AI, the artificial intelligence feature integrated into the new Galaxy S24 Ultra. Let's delve into the specifics.

Celebrity Spotlight: Xuso Jones Steps In

A noteworthy aspect is that this is the first FOOH campaign by a brand featuring a celebrity. The chosen celebrity is none other than the singer and content creator, Xuso Jones, boasting over 1.4 million followers on Instagram and 1.5 million on TikTok. What's truly remarkable about this campaign is how the computer-generated images seamlessly interact with Jones.

Capturing the Moment: Samsung's Street Photo

In this captivating campaign, Xuso Jones engages in conversation with a friend at Plaza de Callao in Madrid. Suddenly, through a three-dimensional effect, the vertical screen at Callao "opens up," revealing an impressive Galaxy S24 Ultra emerging from the screen, poised to capture a photo. And the result? Xuso and his friend strike a pose; however, the photograph also captures the attention of other onlookers nearby.