Rapid Versioning: Transforming Out of Home Advertising

In the world of Out of Home (OOH) advertising, agility, efficiency, and quality are paramount. Grand Visual is revolutionizing this space with their latest offering, Rapid Versioning (RV), a solution designed to tackle the challenges advertisers face in adapting digital OOH creative. Let's delve into what RV is all about and how it's changing the game.

Streamlining Creative Adaptation with Rapid Versioning

Rapid Versioning (RV) by Grand Visual is a semi-automated service aimed at streamlining the traditionally labor-intensive task of reversioning OOH creative. The process starts with the client providing master files, which Grand Visual's team then transforms into responsive layouts. These layouts automatically adjust to any scale, height, and width, whether it's for full motion, static, or subtle motion ads. The result? Fast, high-quality, and cost-effective reversioning of OOH creative.

The Genesis of Rapid Versioning

The idea for Rapid Versioning was born during lockdown when Grand Visual faced the challenge of creating thousands of files for the 'Sending Love' campaign, spanning 38 countries and 178 cities simultaneously. The need for efficiency led to the development of tools and automations within their system. Freddie Pearce's contribution elevated this idea into something unique and groundbreaking.

Speed, Quality, and Cost-Effectiveness

RV aims to deliver campaigns within 48 hours without compromising quality. This rapid pace not only meets the demands of the fast-paced advertising industry but also gives advertisers a competitive edge by enabling them to capitalize on timely opportunities.

Moreover, RV's transparent pricing structure, based on the number of creative masters and formats required for versioning, enhances trust and confidence in the process. This departure from traditional pricing models aligns costs with specific deliverables, empowering advertisers to budget effectively and allocate resources strategically.

Addressing Fundamental Challenges

RV addresses a fundamental challenge in the evolution of digital OOH – the complexity of asset production. With the proliferation of digital OOH formats, advertisers often struggle to tailor creative assets to each specification. RV's semi-automated approach streamlines this process, freeing advertisers from the burden of manual reversioning and allowing them to focus on more strategic initiatives.

Integration with Programmatic Advertising

RV's integration with programmatic advertising opens up new possibilities for advertisers seeking to maximize the impact of their OOH campaigns. By generating a comprehensive set of creative assets optimized for programmatic platforms, RV facilitates seamless execution, enabling advertisers to capitalize on the efficiency and targeting capabilities of programmatic OOH.

In essence, Rapid Versioning by Grand Visual is not just a solution; it's a paradigm shift in the world of Out of Home advertising, offering speed, quality, and cost-effectiveness while addressing fundamental challenges and embracing the future of programmatic advertising.