Outdoor Network: Mitigating Load-Shedding Impact Efficiently

Discover how Outdoor Network combats load-shedding challenges, ensuring uninterrupted advertising impact for businesses. Stay visible, stay effective.

 

In the wake of South Africa's persistent load-shedding challenges, Outdoor Network, a Provantage company, is spearheading a transformative initiative to mitigate the impact on digital billboards. With over two hundred days of load-shedding predicted for 2023, the company's proactive measures signal a commitment to ensuring uninterrupted advertising engagement amidst the electricity crisis.

Addressing Disruptions in the Digital Marketing Landscape

The detrimental effects of rolling power cuts have been keenly felt by businesses across sectors, with the digital marketing industry bearing a significant brunt of the disruptions. Outdoor Network recognizes the urgency to address this challenge, particularly as it affects audience reach during peak travel times, thereby impacting advertisers' return on investment.

Leveraging Alternative Power Sources for Operational Continuity

To combat these challenges, Outdoor Network is leveraging alternative power sources to keep its digital billboards operational even during load-shedding periods. Through a comprehensive rollout plan, the company aims to have all rotator digital billboards across South Africa switched on during peak hours, providing advertisers with the promised engagement.

Ensuring Compliance and Operational Excellence

Shamy Naidu, Director at Provantage, emphasizes the meticulous planning behind this initiative, with a focus on ensuring compliance with municipal by-laws. By adhering to regulations while innovating to deliver uninterrupted service, Outdoor Network underscores its commitment to maintaining operational excellence.

Upholding Service Standards Amidst Challenges

Despite the strain faced by advertising agencies amidst persistent load-shedding, Outdoor Network remains steadfast in its mission to uphold service standards. With a full-scale alternative power program underway, advertisers can rest assured of receiving key metrics such as campaign performance and engagements.

Providing Relief for Advertisers

For advertisers, Outdoor Network's initiative brings welcome relief amidst challenging times. Naidu highlights this as an opportune moment for advertisers to witness the company's capabilities firsthand. Unlike other digital billboards that may succumb to load-shedding, Outdoor Network's commitment to reliability ensures uninterrupted visibility and impact.

As Shamy Naidu aptly concludes, "While other digital billboards could be off during load-shedding, our digital billboards will be prominent and operational, making us accessible and able to deliver on engagements and impacts."

With Outdoor Network's proactive stance against load-shedding, advertisers can navigate through uncertainty with confidence, knowing their campaigns remain visible and effective, regardless of external challenges.