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Mercado Libre's FOOH Soars for Free Streaming
Discover how Mercado Libre's ingenious FOOH campaign captivated audiences, unveiling their free streaming service, Mercado Play, with stunning visuals.
Mercado Play, Mercado Libre's new free streaming service, offers over 1,200 available titles. Its launch, orchestrated with a Fake Out Of Home (FOOH) campaign, has captivated audiences with its spectacularity.
This past weekend, thousands of social media users witnessed the viral spread of a couple of videos featuring giant cellphones flying over Mexico City, displaying the Mercado Libre logo on their screens. Wondering why? It was to announce Mercado Play, a free streaming service, which trended thanks to a Fake Out Of Home (FOOH) strategy.
A few days ago, the Argentine retail company sent oversized smartphones soaring across various points in Mexico City. Despite their lifelike appearance, they were actually part of a digital marketing stunt known as FOOH.
Utilizing CGI (Computer Generated Imagery) technology, the e-commerce brand astounded thousands of Mexico City residents.
Here's how Mercado Libre's FOOH campaign unfolded:
The use of digital and interactive marketing is now a key component in the majority of brand campaigns. And if viral reach is the goal, Fake Out Of Home is an excellent option, as demonstrated by Mercado Libre's strategy.
To amplify the visibility of their streaming service, Mercado Play, the marketplace opted for a FOOH action. Short videos depicted enormous cellphones hovering over Mexico City, seemingly held aloft by helicopters.
While some shots even showed people snapping photos, it was all part of the same pre-recorded clip to create the illusion of a real-time event—a hallmark of this CGI-driven marketing action.
But why choose FOOH to promote Mercado Play? According to Sol Díaz, Director of Entertainment at the marketplace, the decision to employ this digital resource was to craft memorable and contemporary content that aligns perfectly with how users experience the streaming platform's app on their phones.
Mercado Libre's Fake Out Of Home campaign will run until March 17th, featuring visuals set in Polanco, CDMX, which can be viewed on their official Instagram and X accounts.
Mercado Play: Free Streaming Service
In August 2023, Mercado Libre announced the arrival of Mercado Play, a free streaming platform. Currently offering over 1,200 titles, it refreshes its library weekly, adding 100 new pieces of content.
Since its launch, the on-demand content service has surpassed two million users in Latin America.
Amazon Prime Video is another leading streaming platform in Latin American countries, with Mexico being one of the most important markets. Here, Amazon ranks as the second most popular service (63%), just below Netflix, which dominates the national market at 87%, according to Statista.
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Frequently Asked Questions About Advertising in Libre Fooh
Q: How much does outdoor advertising cost in Libre Fooh?
A: The cost of outdoor advertising in Libre Fooh starts from $2,500 CAD, varying based on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options such as bus advertising, shelters, and interior cards. Our team will help you select the perfect media type to fit your budget and marketing goals.
Q: How can I buy outdoor advertising space in Libre Fooh?
A: Purchasing outdoor advertising in Libre Fooh is easy with BM Outdoor Media. Select your preferred format—whether it's a Bulletin Billboard (48'W x 14'H), Digital Bulletin (8'W x 14'H), Poster (22'8"W x 10'5"H), Junior Poster (11'W x 5'H), or Transit Advertising (buses, shelters, interior cards)—with packages starting from $2,500 CAD. We handle everything from permits to installation, ensuring a seamless process.
Q: How much is a billboard ad in Libre Fooh?
A: Billboard advertising costs in Libre Fooh vary by format: Bulletin Billboards (48'W x 14'H) start from $3,800 CAD monthly, Digital Bulletins (8'W x 14'H) from $4,500 CAD, medium-sized Posters (22'8"W x 10'5"H) from $2,800 CAD, and Junior Posters (11'W x 5'H) from $2,500 CAD. Pricing depends on location, visibility, and contract duration. Contact BM Outdoor Media for competitive pricing and premium locations.
Q: What are the benefits of outdoor advertising in Libre Fooh?
A: Outdoor advertising in Libre Fooh offers 24/7 visibility, high-impact exposure, and strategic placements in high-traffic areas. With options ranging from large Bulletin Billboards (48'W x 14'H) to compact Junior Posters (11'W x 5'H) and Transit Advertising (buses, shelters, interior cards), you can select the format that best reaches your audience. Investments starting at $2,500 CAD deliver excellent ROI compared to many other advertising channels.
Q: Where can I find the best outdoor advertising locations in Libre Fooh?
A: BM Outdoor Media provides premium outdoor advertising locations in Libre Fooh's most visible and high-traffic areas. We offer Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options strategically positioned throughout the city. Prime locations start from $3,200 CAD, with our team helping you select optimal placement for maximum impact.
Q: How long should I run an outdoor advertising campaign in Libre Fooh?
A: For optimal brand exposure, we recommend running your outdoor advertising campaign in Libre Fooh for at least four weeks, with packages starting from $2,500 CAD per month for Junior Posters (11'W x 5'H) up to $4,500+ CAD for Digital Bulletins (8'W x 14'H). Longer campaigns enhance brand recognition and customer engagement, with discounts available for 3+ month commitments across all our media formats.
Q: Does BM Outdoor Media offer digital billboards in Libre Fooh?
A: Yes! BM Outdoor Media provides high-impact Digital Bulletins (8'W x 14'H) in Libre Fooh starting from $4,500 CAD monthly. These digital billboards allow for dynamic ad rotations, dayparting, and flexible messaging to maximize your campaign's effectiveness. Digital solutions offer greater flexibility, real-time campaign updates, and attention-grabbing visual impact.
Q: What outdoor advertising options are available in Libre Fooh?
A: BM Outdoor Media offers multiple formats in Libre Fooh: Bulletin Billboards (48'W x 14'H) from $3,800 CAD, Digital Bulletins (8'W x 14'H) from $4,500 CAD, Posters (22'8"W x 10'5"H) from $2,800 CAD, Junior Posters (11'W x 5'H) from $2,500 CAD, and Transit Advertising (bus exteriors, shelter ads, and interior cards) from $2,800 CAD. Each format offers unique advantages depending on your targeting needs and budget.
Q: What is the process for launching an outdoor advertising campaign in Libre Fooh?
A: BM Outdoor Media's process in Libre Fooh includes consultation, strategy development, creative design, production, installation, and ongoing campaign monitoring. We'll help you select the right format—from large Bulletin Billboards (48'W x 14'H) to Transit Advertising options—based on your objectives. With budgets starting at $2,500 CAD, we create comprehensive campaigns tailored to your specific marketing goals.
Q: How can I measure the success of my outdoor advertising campaign in Libre Fooh?
A: BM Outdoor Media provides audience analytics, traffic data, and engagement metrics to track the effectiveness of your campaign in Libre Fooh. Whether you choose Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), or Transit Advertising, our reporting tools are included with all packages starting from $2,500 CAD to help quantify your advertising ROI.
Q: Can BM Outdoor Media target specific demographics in Libre Fooh?
A: Absolutely. Our diverse media formats—from large Bulletin Billboards (48'W x 14'H) to focused Transit Advertising—allow for precise demographic targeting based on traffic patterns, neighborhood demographics, and consumer behavior. For example, Transit Advertising effectively reaches urban commuters, while strategically placed Junior Posters (11'W x 5'H) can target specific neighborhoods. Targeted campaigns start from $2,900 CAD, offering better conversion rates and campaign efficiency.
Ready to elevate your brand in Libre Fooh? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.
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