Discover the groundbreaking Intuition 2-in-1 razor campaign, blending creativity and innovation to redefine shaving experiences. #InnovationUnleashed
A Creative Spotlight on Innovation
Intuition by Wilkinson Sword and VCCP Media have teamed up to launch an innovative campaign that puts the spotlight on the Intuition 2-in-1 razor. This campaign goes beyond traditional advertising methods to showcase the unique features of the product in a captivating way.
The 3D Special Build Out-of-Home Site
At Westfield London, passersby are greeted with a mesmerizing 3D special build outdoor ad. The billboard features a larger-than-life razorhead bursting out, creatively demonstrating the use of the Intuition 2-in-1 razor. Every hour, foamy suds escape from the razor, showcasing its built-in shaving foam function.
Nationwide Exposure
The campaign doesn't stop there. Large format digital out-of-home (DOOH) ads are strategically placed across Westfield London and White City, ensuring maximum exposure. Additionally, retail-proximity posters are spread across 75 different locations in London and eight key shopping centers, including Manchester Arndale and Birmingham Bullring, all near Boots stores.
Amplification Through Social Media
To further amplify the campaign's reach, paid social activations are deployed across Meta and TikTok. These platforms are utilized to explain the revolutionary design of the Intuition razor, emphasizing its ability to lather and shave in one smooth motion.
Connecting with the Target Audience
The media plan is meticulously crafted to resonate with the target audience of 25-44 year-old women. By highlighting the product's benefits through experiential activations and high-impact advertising, the campaign aims to forge a strong connection between Wilkinson Sword and its consumers.
Building Trust and Distinctiveness
Intuition enjoys high levels of trust among consumers, and this campaign aims to build upon that foundation. By celebrating the innovation of the product and its unique ability to 'Lather & Moisturise during shaving,' Wilkinson Sword aims to reinforce its distinctiveness and modernity in the market.
Insights from the Creators
James Shoreland, CEO at VCCP Media, expresses excitement about executing the campaign: “'Just Add Water' was a gift to execute. The implicit ask was to demo the product in a way that stopped people in their tracks... What better way to do this than by creating a giant, foaming razorhead and sticking it on a billboard?”
Christina Bouzala, head of brand at Intuition by Wilkinson Sword, reflects on the campaign's success: “I’m so proud to be part of this Intuition two-day takeover! Focusing on building content that entertains and adds value to potential consumers, means that creativity acts as a differentiator in this era where other brands are struggling to get their message though. Our concept is simple, based on true consumer insight and the execution is amazing, proving that impact is still achievable nowadays, highlighting to consumers how this amazing razor is different from anything else they may have tried before.”
In conclusion, the Intuition 2-in-1 razor campaign stands as a testament to the power of creativity and innovation in advertising. By thinking outside the box and leveraging various mediums, Wilkinson Sword has successfully captured the attention of its target audience and solidified its position as a leader in the industry.
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Frequently Asked Questions About Advertising in Innovation Unleashed
Q: How much does outdoor advertising cost in Innovation Unleashed?
A: The cost of outdoor advertising in Innovation Unleashed starts from $2,500 CAD, varying based on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options such as bus advertising, shelters, and interior cards. Our team will help you select the perfect media type to fit your budget and marketing goals.
Q: How can I buy outdoor advertising space in Innovation Unleashed?
A: Purchasing outdoor advertising in Innovation Unleashed is easy with BM Outdoor Media. Select your preferred format—whether it's a Bulletin Billboard (48'W x 14'H), Digital Bulletin (8'W x 14'H), Poster (22'8"W x 10'5"H), Junior Poster (11'W x 5'H), or Transit Advertising (buses, shelters, interior cards)—with packages starting from $2,500 CAD. We handle everything from permits to installation, ensuring a seamless process.
Q: How much is a billboard ad in Innovation Unleashed?
A: Billboard advertising costs in Innovation Unleashed vary by format: Bulletin Billboards (48'W x 14'H) start from $3,800 CAD monthly, Digital Bulletins (8'W x 14'H) from $4,500 CAD, medium-sized Posters (22'8"W x 10'5"H) from $2,800 CAD, and Junior Posters (11'W x 5'H) from $2,500 CAD. Pricing depends on location, visibility, and contract duration. Contact BM Outdoor Media for competitive pricing and premium locations.
Q: What are the benefits of outdoor advertising in Innovation Unleashed?
A: Outdoor advertising in Innovation Unleashed offers 24/7 visibility, high-impact exposure, and strategic placements in high-traffic areas. With options ranging from large Bulletin Billboards (48'W x 14'H) to compact Junior Posters (11'W x 5'H) and Transit Advertising (buses, shelters, interior cards), you can select the format that best reaches your audience. Investments starting at $2,500 CAD deliver excellent ROI compared to many other advertising channels.
Q: Where can I find the best outdoor advertising locations in Innovation Unleashed?
A: BM Outdoor Media provides premium outdoor advertising locations in Innovation Unleashed's most visible and high-traffic areas. We offer Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options strategically positioned throughout the city. Prime locations start from $3,200 CAD, with our team helping you select optimal placement for maximum impact.
Q: How long should I run an outdoor advertising campaign in Innovation Unleashed?
A: For optimal brand exposure, we recommend running your outdoor advertising campaign in Innovation Unleashed for at least four weeks, with packages starting from $2,500 CAD per month for Junior Posters (11'W x 5'H) up to $4,500+ CAD for Digital Bulletins (8'W x 14'H). Longer campaigns enhance brand recognition and customer engagement, with discounts available for 3+ month commitments across all our media formats.
Q: Does BM Outdoor Media offer digital billboards in Innovation Unleashed?
A: Yes! BM Outdoor Media provides high-impact Digital Bulletins (8'W x 14'H) in Innovation Unleashed starting from $4,500 CAD monthly. These digital billboards allow for dynamic ad rotations, dayparting, and flexible messaging to maximize your campaign's effectiveness. Digital solutions offer greater flexibility, real-time campaign updates, and attention-grabbing visual impact.
Q: What outdoor advertising options are available in Innovation Unleashed?
A: BM Outdoor Media offers multiple formats in Innovation Unleashed: Bulletin Billboards (48'W x 14'H) from $3,800 CAD, Digital Bulletins (8'W x 14'H) from $4,500 CAD, Posters (22'8"W x 10'5"H) from $2,800 CAD, Junior Posters (11'W x 5'H) from $2,500 CAD, and Transit Advertising (bus exteriors, shelter ads, and interior cards) from $2,800 CAD. Each format offers unique advantages depending on your targeting needs and budget.
Q: What is the process for launching an outdoor advertising campaign in Innovation Unleashed?
A: BM Outdoor Media's process in Innovation Unleashed includes consultation, strategy development, creative design, production, installation, and ongoing campaign monitoring. We'll help you select the right format—from large Bulletin Billboards (48'W x 14'H) to Transit Advertising options—based on your objectives. With budgets starting at $2,500 CAD, we create comprehensive campaigns tailored to your specific marketing goals.
Q: How can I measure the success of my outdoor advertising campaign in Innovation Unleashed?
A: BM Outdoor Media provides audience analytics, traffic data, and engagement metrics to track the effectiveness of your campaign in Innovation Unleashed. Whether you choose Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), or Transit Advertising, our reporting tools are included with all packages starting from $2,500 CAD to help quantify your advertising ROI.
Q: Can BM Outdoor Media target specific demographics in Innovation Unleashed?
A: Absolutely. Our diverse media formats—from large Bulletin Billboards (48'W x 14'H) to focused Transit Advertising—allow for precise demographic targeting based on traffic patterns, neighborhood demographics, and consumer behavior. For example, Transit Advertising effectively reaches urban commuters, while strategically placed Junior Posters (11'W x 5'H) can target specific neighborhoods. Targeted campaigns start from $2,900 CAD, offering better conversion rates and campaign efficiency.
Ready to elevate your brand in Innovation Unleashed? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.
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