Cominar Chooses Cineplex: Digital Signage Expansion Deal
Cominar partners with Cineplex Digital Media to enhance retail experiences with cutting-edge digital signage across five Quebec properties.
Revolutionizing Retail Experiences
In a strategic move to enhance its digital signage network, Cominar, a leading real estate investment trust and management company, has partnered with Cineplex Digital Media (CDM) to develop, install, and manage cutting-edge digital displays across five of its prominent shopping centers in Quebec. This collaboration marks a significant step forward for both companies in leveraging technology to enrich the retail experience and engage consumers on a deeper level.
Transforming Properties with Dynamic Displays
With CDM at the helm, Cominar's properties in Montreal, Laval, Brossard, and Repentigny will undergo a transformation with the introduction of over 40 dynamic digital displays. Each property will benefit from tailored display solutions, including large double-sided portrait screens. However, the spotlight shines particularly bright on Alexis Nihon, one of Montreal's bustling shopping destinations, set to receive one of Canada's largest in-mall large-format LED spectaculars.
Extending Reach and Impact
eFab Stanghieri, Executive Vice President and Managing Director of Media at Cineplex, underscores the significance of this partnership, stating, "The addition of Cominar’s shopping centres will increase our reach across the greater Montreal area. And it will also grow our out-of-home shopping network to 94 premium shopping centres across Canada, including nine of the top ten busiest malls in Canada."
Elevating Consumer Engagement Nationwide
This expansion amplifies Cineplex's presence in Montreal, reaching an estimated audience of 117 million in the metropolitan area alone. Nationally, the reach extends to over 750 million, solidifying CDM's position as a leading provider of indoor advertising solutions. All indoor advertising sales will be managed exclusively by Cineplex's dedicated media sales division, Cineplex Media.
As consumer preferences continue to evolve, the integration of innovative digital signage solutions emerges as a pivotal strategy for businesses to captivate audiences and drive engagement. Through this collaboration, Cominar and Cineplex Digital Media demonstrate their commitment to elevating the retail landscape and delivering immersive experiences that resonate with today's tech-savvy consumers.
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