Canada's largest digital OOH display unveiled at Toronto Eaton Centre, while CTV renews The Amazing Race Canada and BC Tech Cube opens in Vancouver. SiriusXM expands with 75 new channels.
In case you missed it, a groundbreaking collaboration between Branded Cities and Cadillac Fairview has given rise to what is now deemed the largest digital Out-of-Home (OOH) display in Canada, showcased proudly on the iconic Toronto Eaton Centre’s Digital Tower.
A Digital Marvel: Toronto Eaton Centre's Digital Tower
Branded Cities, formerly known as Clear Channel Canada, and the renowned commercial real estate company Cadillac Fairview, have seamlessly integrated their adjacent high-resolution digital screens, each an impressive 90 feet in height by 45 feet in width. The result? A towering 8,454 square-foot digital OOH display, outshining its competitors by 45%, including the second-largest display located at the Atrium on Bay Media Tower.
Positioned strategically to face the bustling Yonge-Dundas Square, this colossal display is anticipated to captivate an audience of 146,000 daily visitors and over 50 million annual mall visitors, as reported by Branded Cities.
The Amazing Race Canada: A Thrilling Renewal
In other news, CTV has greenlit a sixth season of the widely popular "The Amazing Race Canada." Set to return with the charismatic host Jon Montgomery next summer, the show's fifth season earned the title of the most-watched Canadian program of the broadcast year. With an average audience of 1.8 million viewers and over 2 million tuning in for the gripping season finale on Sept. 12, the show remains a national favorite. Season six sponsors are yet to be unveiled, following the return of Chevrolet and BMO as sponsors in the previous season.
BC Tech Cube: Pioneering Virtual and Augmented Reality Hub
Shifting gears to innovation, Vancouver is now home to the BC Tech Cube, Canada's inaugural virtual, augmented, and mixed reality hub. Nestled in the Railtown district, the 6,000 square-foot Cube is designed to nurture companies in the AR, VR, and MR space while fostering community connections and collaboration. Supported by sponsorships from prominent entities such as Microsoft Corp., AMPD Game Technologies, and the National Research Council's Accelerator and Incubator Program, the BC Tech Cube promises to be a thriving epicenter for tech companies and enthusiasts alike.
SiriusXM's Sonic Expansion: 75 New Channels
SiriusXM Canada is taking its streaming service to new heights by introducing 75 new specialty music, talk, and sports channels. Subscribers can now access this diverse lineup online and through the SiriusXM app. The expanded channel list includes favorites like Road Trip Radio, Red White & Booze, SiriusXM’s Rock and Roll Hall of Fame Radio, ONEderland, The Covers Channel, and Yacht Rock Radio. Additionally, exclusive artist-focused channels such as Neil Diamond Radio are now part of the stellar offering. Notably, SiriusXM is enhancing its cultural programming by introducing multiple Spanish and Latin music, news, and sports channels, further enriching the listener experience.
As these developments unfold, it's evident that Canada is not only embracing the future of technology and entertainment but also solidifying its position as a hub for innovation and immersive experiences. Stay tuned for more exciting updates on the ever-evolving landscape of Canadian media and technology.
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