Branded Cities Elevates Toronto with Digital Screens

How to maximize the efficiency of LED screens (DOOH)

Branded Cities transforms Toronto's advertising scene with four dynamic digital screens along Lakeshore Boulevard, maximizing reach and engagement.

 

Transforming Lakeshore Boulevard: A Strategic Move

In a move set to revolutionize the advertising landscape of Toronto, Branded Cities has unveiled its latest endeavor: four cutting-edge digital screens along the bustling Lakeshore Boulevard. Situated strategically amidst the flurry of activity along one of the Greater Toronto Area's busiest thoroughfares, these screens are poised to capture the attention of commuters navigating their way into the Gardiner Expressway and Ontario Place.

Dynamic Advertising Solutions: Dual-Sided 20ft x 20ft Spectaculars

Gone are the days of static billboards; Branded Cities' new displays boast dual-sided 20ft x 20ft spectaculars, providing advertisers with an expansive canvas spanning 1,600 square feet to showcase their campaigns. This upgrade not only amplifies the visual impact but also offers advertisers unprecedented flexibility. With the ability to seamlessly switch up creatives mid-campaign, brands can tailor their messages dynamically to suit evolving market trends and consumer preferences.

Maximizing Reach and Engagement: The Power of Digital Advertising

Branded Cities heralds this transition as a pivotal moment in out-of-home (OOH) advertising, emphasizing the potential for advertisers to maximize their reach and engagement. Moreover, the transition to digital opens up a realm of possibilities for activation strategies, including the implementation of dayparting tactics to target specific audiences at optimal times.

Driving Innovation in Toronto's Advertising Scene: Branded Cities' Vision

These latest additions to Toronto's skyline are part of Branded Cities' ambitious plans for 2022, reflecting a commitment to innovation and modernization within the advertising industry. Recent initiatives include the revitalization of the Toronto Islington Highway spectacular and the introduction of multiple digital displays at iconic locations such as Union Station and the Rogers Tower in Yonge and Dundas.

Shaping the Future of Urban Advertising

As Toronto continues to evolve as a dynamic urban hub, Branded Cities remains at the forefront of shaping its advertising landscape, leveraging technology to redefine the boundaries of creativity and connectivity in the digital age. With each new installation, the cityscape becomes not just a backdrop but a dynamic canvas for brands to captivate and engage audiences in innovative ways.

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