Domino’s is bringing partnership to the streets—literally. In Spain, the brand unveiled a striking text-free OOH campaign featuring a Domino’s delivery rider giving a lift to a Coca-Cola employee on his motorcycle.
The message is immediate, simple, and universal: Domino’s and Coca-Cola are now officially partnered.
A visual metaphor that says everything
Created by Sra. Rushmore, the massive building wrap relies solely on imagery. No slogans. No headlines. Just two riders sharing a moment — friendly, close, and aligned — communicating the partnership with perfect clarity.
Why remove the text?
Because sometimes less is more. By stripping out copy, the creative becomes instantly readable from any distance and universally understandable. A single image tells the entire story.
A partnership made unmistakable
The goal of the action is clear: showcase the new alliance between Domino’s and Coca-Cola in a way that feels bold, simple, and memorable. The OOH treatment turns a product announcement into a shared, positive moment between two iconic brands.
OOH as storytelling
By using scale, emotion, and metaphor, the campaign proves how outdoor advertising can communicate complex ideas instantly — without relying on a single word.
FAQs about this campaign
What is the concept behind the Domino’s x Coca-Cola OOH campaign?
A text-free building wrap featuring a Domino’s rider giving a lift to a Coca-Cola worker — a visual metaphor for their new partnership.
Why does the campaign use zero text?
To let the imagery speak for itself and deliver a universal, instantly recognizable message.
Who created the campaign?
The outdoor activation was developed by Sra. Rushmore.
What is the main message?
That Coca-Cola beverages are now available at Domino’s locations across Spain.
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